Interview: Mr. Rohit Bansal, Founder of Super4, a leading online fantasy sports gaming platform

Interview with Mr. Rohit Bansal, Founder, Super4, a leading online fantasy sports gaming platform

Mr. Rohit Bansal is the esteemed founder of Super4, a prominent online fantasy sports gaming platform that has revolutionized the way sports enthusiasts engage with their favorite sports.

With his entrepreneurial vision and passion for both technology and sports, Rohit Bansal has carved a niche for himself in the ever-growing fantasy sports industry.

The platform caters to a wide range of sports, including cricket, football, basketball, and more. By allowing users to create virtual teams comprising real-life players, Super4 offers fans the opportunity to showcase their knowledge of the game, strategic acumen, and decision-making skills.

What is the inspiration behind Super4 and how the idea for the app came about?

Rohit Bansal: Cricket is a religion in India and, as an Indian, who has been exposed to technological advancements since an early age, fantasy gaming was an ultimate high.

I used to play county cricket during his college days in UK and grew fond of the sport. On my return to India, I matched my passion for cricket and his entrepreneurial skillset to launch Super4, “India Ka Apna Gaming App” and a leading gaming platform for Indian players to explore a vast array of immersive gaming experiences.

What were some of the biggest challenges you faced when developing Super4, and how did you overcome them?

Rohit Bansal: Like every entrepreneur, who is trying to create a category that did not exist before, the biggest worry is whether the product would find the right acceptance in the target audience.

It sometimes happens overnight and sometimes takes years, so that’s a challenge every entrepreneur has to grapple with. 

However, my passion for Cricket and his Indian upbringing helped me understand the Indian consumer and position my brand with the right brand promise.

Please tell us a little about your entrepreneurial journey

Rohit Bansal: The idea for Super4 originated with me. The history of Super4 begins many years ago, when I was pursuing my master’s degree in marketing from a university in London.

I played county division D cricket from Peugeot Coventry in London as a dedicated cricketer. After receiving my master’s degree from London, I sought to combine my love of cricket with my entrepreneurial talents, which led to the creation of Super4.

Super4 was introduced in 2022 with a wealth of experience spanning more than 15 years and a great deal of passion for sports, particularly cricket.

Super4 is upending the current fantasy sports market by utilising the limitless potential that the fantasy sports gaming industry in India offers.

Kindly brief us about Super4, its specialization, and the services that it offers

Rohit Bansal: Super4 “India Ka Apna Gaming App” was founded by Mr. Rohit Bansal in March 2022. The Super4 app enables cricket enthusiasts and fans across India to create teams before a game, but unlike other promising apps, Super4 gives users India’s first-ever cricket scorecard, enabling users to create scoreboards in the first innings after a gradual self-study of the pitch and the game’s circumstances.

What is your biggest USP?

Rohit Bansal: The unique selling proposition (USP) of Super4 lies in its innovative scoreboard feature, which sets it apart from other apps.

By allowing users to create scoreboards and estimate scores for each over of the first innings, Super4 offers an engaging and interactive experience.

Users can join contests and compete with others to showcase their knowledge and skills in estimating scores.

Furthermore, Super4’s inclusive approach, offering multiple winners ranks and corresponding prizes, ensures that participants have a fair chance to win rewards based on their points.

Overall, Super4 combines the excitement of cricket with strategic prediction, making it a compelling platform for cricket enthusiasts.

What is the future of online sports gaming, and how do you see Super4 fitting into that landscape?

Rohit Bansal: The online gaming industry is expected to continue its growth trajectory in 2023, driven by several key trends.

One of the most significant of these trends is the continued rise of mobile gaming, which is expected to represent a larger share of the overall gaming market.

Mobile games have become increasingly popular due to their accessibility, ease of use, and the convenience of being able to play anywhere and at any time.

Another important trend is the growing popularity of esports and online competitive gaming. As more and more users take part in competitive gaming tournaments and events, the industry is expected to continue to grow and evolve, with more investment in infrastructure, technology, and broadcasting.

In addition, the development of new gaming technologies, such as virtual reality and augmented reality, is expected to drive growth in the industry.

These technologies have the potential to revolutionize the way that people play games and create entirely new gaming experiences.

Finally, the continued expansion of the global gaming market is expected to create new opportunities for developers and publishers, with a growing number of gamers from emerging markets like China, India, and Southeast Asia.

Overall, the online gaming industry is poised for continued growth and innovation in 2023 and beyond.

How do you ensure that Super4 remains competitive and up-to-date with the latest trends and technologies in the online sports gaming industry?

Rohit Bansal: To maintain its competitive edge, the brand actively implements various strategies. Notably, Super4 is soon going to expand its gaming portfolio on the platform.

Previously focused on fantasy cricket, the brand recognizes the dynamic nature of the gaming industry and the evolving preferences of its users. 

Super’s team of experts closely monitors market trends, player feedback, and emerging technologies to curate a collection of games that are not only exciting but also in line with the current industry landscape.

With this expansion, the brand is confident that Super4 will remain a leading player in the online sports gaming arena, offering a comprehensive and ever-evolving platform for its users.

What was the inspiration behind turning into an entrepreneur?

Rohit Bansal: People often become entrepreneurs for various reasons. Some are driven by a desire for independence and autonomy, seeking the freedom to make their own decisions and pursue their passion.

Others are motivated by the opportunity to create something meaningful and impactful, solving problems or meeting unmet needs.

Entrepreneurship can offer the potential for financial success and wealth creation, attracting those seeking financial rewards.

Additionally, some individuals become entrepreneurs to challenge themselves, embrace risk-taking, and constantly learn and grow.

Ultimately, the decision to become an entrepreneur is deeply personal and influenced by a combination of factors, including ambition, creativity, and the pursuit of personal and professional fulfillment.

What are your success tips for young and aspiring entrepreneurs

Rohit Bansal: Don’t be part of the herd. An entrepreneur is a leader by design. Follow your heart and passion. Do what you feel really excites you.

There is always a market for it and there are always ways to monetize and grow your business, and everything is possible once you have your heart in it.

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