This is the interview of Romilla Tewari, a mother, an entrepreneur, a pioneer in the field of children’s environments.
She is also Founder and Creative head of Think Cutieful & My cute stickons. We hope you find the inspiring interview useful and inspiring through your entrepreneurial journey and will keep you motivated.
Tell us a little about yourself
Since the beginning, my parents were in government jobs with my mother being a teacher all her life, we siblings decided to create our own paths and aim big in life.
I, after completing my MBA from Dehradun, went on to take on my entrepreneurial journey after 12 years of corporate career.
How did you get your idea or concept for the business?
Art, architecture, graphics were always my calling and I wanted to do something in this field.
The idea was born 11 years ago when we moved to our own house and my younger one was born, doing up the girls room was a challenge with hardly any products available in india specially for doing up the walls.
I chanced upon a pack of wallstickers abroad and voila and that’s when I thought of bringing that in the Indian market.
We were the first ones to bring the concept of wallstickers in India in 2009 , what we started as a trading & retail outlet. Presently, we design and manufacture as well.
What service(s) or product(s) do you offer?
We offer all services under mother & child space design and execution, we offer turnkey products and interior designs services for preschools, schools pediatrics, maternity hospitals, day cares, play areas, kids clubs etc.
Wall graphics, wall decals and made to measure wall papers are our forte and our best seller in our retail product line .
What is unique about your business?
I would simply put it to our ability to customise anything. Our safe , Eco and child friendly wall graphics, our self adhesive green guard certified wall sticker media is one of a kind which is removable reusable and does not leave a stain in your wall. It is absolutely toxin And PVC free. Keeping your child and walls safe.
What made you choose this type of business?
I always wanted to become an Architect, always inclined towards Art , design & Graphics.
My interest in kids and anything cute led me to this and of course creating a niche in a non existent market .
What was your mission at the outset?
Our objective since the inception and today has been the same. Kids deserve their own special space to dream, learn, play and have fun.
We want to make your life as a parent a little bit easier and a whole lot more fun by helping you create that space.
How many employees in your organization?
With all our design executives to shop floor and production included we are a family of 28 members.
What’s your company’s goals?
To expand our horizons with more projects pan India and we are working on creating some DIY retail unique product lines in furniture for kids as well, besides expanding our wall design product lines.
How do you build a successful customer base?
We have been fortunate that my early days clientele have shared good feedback and word of mouth has helped us tremendously. Social media has also given us some key customers.
What have been some of your failures, and what have you learned from them?
I think one of the biggest learning’s for me would be to have processes and systems in place from the start, don’t wait for the right time and size , start small but have processes in place, it gets easier when you grow bigger.
Who has been your greatest inspiration?
Many people’s personalities have inspired me however my daughters are my biggest inspiration and my mother’s strength sees me through tough days .
What are some of the biggest mistakes you’ve made?
I hope I haven’t made any but surely not paying attention and missing out on some Big opportunities .
If you had one piece of advice to someone just starting out, what would it be?
Give it your all dedication, there’s no substitute for hard work and hustle . Take help and guidance when needed , don’t hesitate and don’t wait for the right time . Just do it
Does your company help the community or society?
At a personal level I do what I can in terms of contributing, however in our organisation, I believe in inclusivity and our first differently abled employee was a hearing impaired youngster who worked with us in our production.
Giving opportunity to women will always be my first preference to empower them .