New Delhi, June 5 — In a refreshing convergence of conscious living, mindful fashion, and sustainable cuisine, restaurant Rooh partnered with renowned eco-fashion label Doodlage to mark World Environment Day with a purpose-driven event that celebrated sustainability in every form.
This collaboration wasn’t just a fashion showcase or a dining experience it was a powerful statement on how lifestyle choices, from what we wear to what we eat, can collectively drive positive change for the planet.
A Shared Vision for Conscious Living
At the heart of this collaboration lies a shared philosophy between the two brands. “This collaboration came together organically, as Rooh shares our values around slowing down and celebrating quality, whether in fashion, food, or experiences,” said Kriti Tula, Founder of Doodlage.
“At Doodlage, sustainability is a holistic lifestyle, and this partnership helps bring that ethos to life in a tangible and meaningful way.”
Ashmita Lucktoo, Marketing Head at Rooh, shared, “At Rooh, our philosophy extends beyond serving progressive, modern Indian cuisine—it’s rooted in conscious living in every form. Sustainability isn’t just a buzzword for us; it’s a core practice woven into our kitchen operations and broader lifestyle choices.”
The Doodlage Experience at Rooh offered more than a glimpse into eco-conscious clothing. “Guests can expect an immersive look into the story behind our garments—from the materials and processes to the philosophy of seasonless design,” Kriti added. “It’s an opportunity to engage with our work up-close and see how conscious fashion can be thoughtful, functional, and aesthetically compelling.”
At the same time, Rooh extended its commitment to sustainability through a specially curated menu for the evening. “The entire menu features organic, locally sourced produce, with a focus on vegetarian dishes that highlight the richness of seasonal ingredients,” Ashmita explained.
“Even our beverage program mirrors this philosophy, using natural infusions, locally sourced herbs, and seasonal fruits.”
One of the biggest hurdles in promoting sustainable fashion is changing consumer perception. “One of our key challenges is the perception that sustainability requires compromise—on style, comfort, or cost,” Kriti noted.
“Events like these allow people to truly experience the pieces firsthand, understand the value behind them, and see for themselves that mindful fashion can be both accessible and desirable.”
Rooh has long believed that hospitality can be a powerful platform for purpose-driven narratives. “This isn’t our first, and it certainly won’t be our last,” said Ashmita. “Rooh has always aimed to be more than just a restaurant—we’re a space for culture, community, and conscious conversations.”
Both Doodlage and Rooh encourage people to begin their sustainability journeys with small, consistent steps. “Extend the life of what you own, invest in versatile, timeless pieces. Progress over perfection is key,” said Kriti. “Every intentional choice contributes to a more sustainable future.”
On the hospitality front, Ashmita added, “Restaurants can effectively demonstrate their commitment to sustainability through thoughtful, intentional actions—from sourcing locally and reducing plastic use to maintaining low-waste kitchens and training staff on eco-friendly practices.”
On World Environment Day, Rooh and Doodlage reminded Delhi that sustainability isn’t a solo journey—it’s a lifestyle choice we can all embrace, one conscious decision at a time.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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