The brand’s debut features a curated edit of its most celebrated collections, merging craftsmanship with a new-age luxury retail format.
Gurgaon, June 9, 2025: In a significant move marking its transition from digital-first fashion to physical retail, contemporary lifestyle label Sam & Marshall has officially launched its first in-store presence at MINK, a curated concept store newly opened at Ireo Grand View Tower, Golf Course Extension Road, Gurgaon.
MINK brings together a handpicked selection of homegrown fashion and design labels, offering a discovery-led experience for modern consumers.
Sam & Marshall’s debut within this space is not only a strategic retail expansion, but also a natural evolution of the brand’s vision to bring craftsmanship, culture, and modular menswear to a more immersive, tactile format.
The in-store launch features a refined curation of the brand’s most celebrated collections including heritage-inspired designs, adaptable separates, and symbolically rich pieces rooted in Indian storytelling.
Each garment reflects the brand’s signature ethos of quiet luxury, versatility, and design integrity, making it a strong addition to a new kind of Indian menswear conversation.
Founder & CEO Abdus Samad describes the retail entry as a deliberate and values-aligned step. “We’ve always seen Sam & Marshall as more than a digital brand, it’s a design voice.
With MINK, we’re entering a space that mirrors our aesthetic and intent. It’s not just a store; it’s a platform to express our philosophy in a more sensory and personal way.”
Sam & Marshall’s foray into physical retail aligns with a broader shift in India’s premium fashion landscape, where consumers are gravitating toward curated, experiential spaces that go beyond traditional commerce.
This move places the brand among a new generation of homegrown labels redefining the way Indian luxury is experienced and engaged with.
About Sam & Marshall:
Sam & Marshall is an Indian lifestyle brand that brings together trendsetting design and functionality. Based in India, the brand was created to bridge the gap between fashionable lifestyle and long-lasting comfort.
From sleek opticals to stylish sunglasses, every piece is thoughtfully crafted to suit various lifestyles and preferences. Sam & Marshall’s commitment to quality, fashion, and innovation positions it as a rising star in the eyewear industry.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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