Interview: Sanchit Garg, Co-founder of Bevzilla, Coffee Brand

Sanchit Garg

An exclusive interview with Sanchit Garg, Co-founder of Bevzilla, Coffee Brand

Welcome to this exclusive interview with Sanchit Garg, the Co-founder of Bevzilla, a pioneering coffee brand that has taken the beverage industry by storm. With a passion for quality, innovation, and sustainability, Sanchit has been instrumental in shaping Bevzilla’s journey from inception to becoming a beloved choice for coffee enthusiasts worldwide.

Today, we delve into Sanchit’s entrepreneurial insights, the story behind Bevzilla’s success, and his vision for the future of the coffee industry.

Can you tell us about the inspiration behind starting Bevzilla and what sets it apart from other coffee brands?

Sanchit Garg: Bevzilla, founded on the core principle of delivering convenient beverage solutions while maintaining exceptional taste, is committed to health-conscious choices, ensuring consumers enjoy a guilt-free coffee experience. The brainchild of Anurag, Divisha, and Sanchit, Bevzilla emerged during the initial stages of the COVID-19 pandemic with a vision to create a 100% Arabica bean coffee brand that is accessible, affordable, flavorful, and healthy.

Over time, Bevzilla has expanded its product range to include coffee cubes, mocktail mixers, iced tea, green coffee, and beauty coffee, showcasing our dedication to revolutionizing the beverage industry. All Bevzilla products are crafted using natural ingredients, with our coffee sourced directly from renowned small-scale farmers in Chikmagalur, known for their premium coffee beans.

What sets us apart is the fact that to meet the evolving consumer preferences, we have enhanced our online presence to cater to the growing demand for at-home coffee solutions. Our offerings also include variants tailored to specific dietary requirements, reflecting our commitment to providing diverse and wholesome choices to our valued customers.

What drove you to enter the coffee industry specifically, and what opportunities did you see in the market that Bevzilla could capitalize on?

Sanchit Garg: Bevzilla’s foray into the coffee industry was propelled by a strategic consumer needs analysis, particularly targeting individuals leading dynamic lifestyles who seek a nourishing and quick recharge. In terms of market opportunities, we’ve maintained a strong presence in direct-to-consumer (D2C) channels.

We have recognized a significant potential within the hospitality sector and aim to expand our footprint in the business-to-business (B2B) segment. By leveraging its established customer base of coffee, Bevzilla is poised to penetrate new demographics and solidify its position as a preferred choice in the coffee industry.

How does Bevzilla ensure the quality and sustainability of its coffee bean sourcing process?

Sanchit Garg: Bevzilla upholds stringent standards to ensure the quality and sustainability of its coffee bean sourcing process. In addition to our distinct formulations, our products are known for their rich and diverse blend of flavors, pleasing aesthetics, and satisfying taste.

A key differentiator for Bevzilla Coffee is that it is preservative- free, which makes it more flavorful and environmentally friendly. 

What strategies has Bevzilla employed to establish itself in the competitive coffee market, especially in terms of branding and marketing?

Sanchit Garg: Our strategic roadmap for the upcoming period revolves around three core pillars: heightened brand visibility, diversification of product offerings, and expanded market reach. We are intensifying efforts to increase our brand’s visibility through targeted marketing campaigns.

Concurrently, we are dedicated to broadening our product portfolio by introducing innovative offerings that resonate with diverse consumer preferences. We are also enhancing our penetration strategies to tap into the hospitality segment and establish ourselves as a premium choice in the industry. 

Can you share some insights into Bevzilla’s product development process and any unique flavors or blends you’ve introduced to the market?

Sanchit Garg: Bevzilla’s product development process includes sourcing coffee beans from selected regions in Karnataka, renowned for its tea and coffee estates. Our products are distinguished not only by their unique formulations but also by their flavors.

The coffee cubes offer a wholesome and enriching experience with every cup. Our commitment to wellness is exemplified in our latest product line, including Green coffee for weight management, and Beauty Coffee infused with collagen, Vitamin E, and Biotin for the skin, hair, and nails.

What are your success tips for young and aspiring entrepreneurs?

Sanchit Garg: I advise all young aspirants to stay passionate about their vision and embrace failures as learning opportunities. Prioritize continuous learning, adaptability, and customer feedback for personal and professional growth. According to me, flexibility and agility are key in navigating challenges.

In conclusion, our conversation with Sanchit Garg, Co-founder of Bevzilla, has been nothing short of inspiring. His dedication to quality, innovation, and sustainability has not only propelled Bevzilla to success but also set a remarkable example for aspiring entrepreneurs.

As Bevzilla continues to redefine the coffee experience, Sanchit’s vision for a more inclusive and sustainable future in the beverage industry serves as a guiding light. We eagerly anticipate witnessing the continued growth and impact of Bevzilla under his leadership, and we extend our gratitude to Sanchit for sharing his invaluable insights with us today.

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