Mrs. Sangeeta Verma, Director, digiDZN & digiCART India

Interview with Mrs. Sangeeta Verma, Director, digiDZN & digiCART India

Mrs. Sangeeta Verma is a highly accomplished professional and the Director of two prominent companies in India, namely digiDZN and digiCART.

With her exceptional leadership and expertise in the digital marketing and e-commerce sectors, she has played a pivotal role in shaping the success of both organizations.

As the Director of digiDZN, Mrs. Sangeeta Verma has been at the forefront of driving digital transformation for businesses across various industries.

digiDZN is a leading digital marketing agency that specializes in providing comprehensive solutions to enhance brand visibility, online presence, and customer engagement.

Under her guidance, the company has established itself as a trusted partner for numerous domestic and international clients.

Mrs. Sangeeta Verma’s visionary approach and deep understanding of the digital landscape have helped digiDZN in consistently delivering exceptional results.

With her strategic insights, the company has been able to leverage cutting-edge technologies and innovative marketing techniques to create impactful digital campaigns.

Through her leadership, digiDZN has assisted businesses in achieving their marketing objectives, increasing their customer base, and driving revenue growth.

When and where was the company founded?

Sangeeta Verma: My entrepreneurial journey has been very exciting. Our digital marketing business came into being seven years ago in April 2016.

With the support of 2 staff working from home, lots of passion & and a small team comprising two dedicated members.

We work towards supporting small and medium business enterprises to build their online presence. Our focus is always on strategy and operations to ensure that we align our efforts with clients’ business goals, driving tangible results and maximizing their return on investment.

List USPs. What is the main differentiator from the existing competition?  

Sangeeta Verma: Our key USPs set us apart from the competition:

1. We adopt a strategic, process-based approach to ensure effective and efficient execution of our projects.
2. Our expertise spans across multiple channels, including SEO, SMM, content creation, campaigns, and influencer collaborations, providing comprehensive and integrated marketing solutions.
3. We ensure to provide creative and compelling content that captivates our audience and drives engagement.
4. Our pinpoint target audience definition enables us to tailor our marketing efforts precisely, maximizing the impact of our campaigns.
5. We prioritize transparent reporting and communication, ensuring our clients are informed and involved throughout the process, fostering trust and long-term partnerships.

How is changing technology affecting your business? Does ChatGPT impact your workflow/business?

Sangeeta Verma: Technology helps our digital marketing agency utilize advanced analytics tools to gain insights into consumer behavior, market trends, and campaign performance.

These data-driven insights enable us to make informed decisions and optimize our strategies for maximum impact.

Additionally, automation tools streamline our processes, allowing us to save time and allocate resources efficiently.

We personalize our campaigns, target specific audience segments, and deliver tailored messages that resonate with potential customers.

As for ChatGPT, it has revolutionized our workflow by providing instant access to vast amounts of information and assisting us in generating creative ideas and content quickly and efficiently, ultimately enhancing our overall productivity.

Overall, technology empowers us to stay ahead of the competition, adapt to changing market dynamics, and unlock the full potential of digital marketing for sustainable business growth.

Do you have any effective marketing strategies/tips to share?

Sangeeta Verma: Define Your Target Audience: To design highly focused and personalized marketing campaigns, you must first understand your target audience’s demographics, interests, and behaviors.

Create useful and Engaging material: Create useful and engaging material that will resonate with your readers. Blog entries, videos, infographics, and social media material are all examples of this.

Utilise Social Media Platforms: Use social media platforms to communicate with your audience, raise brand recognition, and generate traffic to your website. Maintain consistency, interact with your fans, and take advantage of social media advertising alternatives.

Adopt Influencer Marketing: Collaborate with industry professionals or influencers to promote your brand or products. Their support may have a tremendous influence on brand exposure and trustworthiness.

Analyse and optimize: Using analytics tools, track and analyze your marketing activities on a regular basis.

This will provide you insights into what is and isn’t working, allowing you to make data-driven decisions and optimize your strategy for better outcomes.

Have you ever experienced any business problems as a women entrepreneur, if so, what were they?

Sangeeta Verma: As a woman entrepreneur working from a large city like Delhi – I did not find issues any different than a normal business owner would have to face.

However, I do believe, being a woman I was able to handle interactions better with stakeholders, specially customers and employees.

Share a successful client case study – some facts/figures to support it.

Sangeeta Verma: Campaign Strategy for the Telecom industry

1) Targeted the major focused countries sim/e-sim.

2) Create storyline creatives (reels, posts, and stores) for our customers. Who faces some issues while traveling? This activity helps us to (increase customer engagement rate by 110%)

3) Boost the creatives on all platforms. (Increase our visibility by 300%)

4) Give offers via ads to our customers, and give them wide options to choose from.

5) Did Influencer marketing in a 2:3 ratio (2 barter and 3 paid). That boosts our presence more organically.

6) Run different types of Google campaigns (shopping, search, and performance max.). Increase our sales by 700%.

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