Satish Singh and Maya Varma, Founders at Joker and Witch, a New-age watch and jewellery brand

Satish Singh and Maya Varma

Satish Singh is the Founder and CEO at Joker and Witch, an emerging watch and jewellery brand based in Bangalore, Karnataka.

He has an MBA in Marketing from MICA, Ahmedabad. He has previously worked with IT giants like Capgemini and HCL, although for his passion for fashion and retail he decided to pursue it by joining India’s first fashion e-commerce website Fashionandyou.com.  

He has had cross-functional stints in a couple of high growth e-commerce and retail startups such as Ibibo, Styletag and occasion wear label Koskii.

With 15+ years of industry experience, he also helps budding entrepreneurs in incubating and scaling their online businesses.

Maya Varma is the Co-founder and Creative Director at Joker and Witch. She did her Bachelors in Fashion and Lifestyle Accessory Design from NIFT, New Delhi and started her career working as an accessory designer with one of India’s top designers Rajesh Pratap Singh.

She then went on to work with Hidesign in Pondicherry as  a product designer where in she got the opportunity to transition her career from design to retail.

She moved to Bangalore to join a fashion e-commerce startup Styletag and that is where she met her husband and partner Satish Singh. They started Joker and Witch in January 2015. 

Satish has always been passionate about watches and after years of working in various companies, he decided to do something of his own and he knew it had to be around Watches.

His research made him realise the gaps and opportunities in the Indian Watch Industry. Maya, who already has a background in accessory design, working around watches, jewellery and accessories naturally came to her.

Their passions for Watches and Jewellery was the inspiration behind the brand Joker and Witch.

Satish and Maya focused on the aspirations of the millennials and Gen Z who are extremely aware about Global Trends and are very fashion conscious.

That is when they came up with their beautifully crafted affordable watches and right on trend unique jewellery with an international appeal.

Joker and Witch became the first brand in the country to launch curated Watches and Bracelet Stacks, for which they are known today.

They are planning to expand the product width and foray into new categories soon. The brand also aspires to go omni channel by opening kiosks and stores that will bring shopping experience to life.

They are one of the first few brands who launched the concept of Watch & bracelet stacking in the Indian market.

Joker and Witch – a New-age watch and jewellery brand

Joker and Witch became the first brand in the country to launch curated Watches and Bracelet Stacks, for which they are known today.

They are planning to expand the product width and foray into new categories soon. The brand also aspires to go omni channel by opening kiosks and stores that will bring shopping experience to life.

Over the years, they have redefined and mastered the ‘Art of Gifting’ with their unique Watch & Jewellery Love Triangles, Love Stacks , Gift Sets & Couple Watches, thoughtfully put together by their in- house stylists. They love adding a bit of fun & twist to make your special moments extra-ordinary!

While their first brand Joker and Witch is a new-age contemporary watch and jewellery brand for the Millenials and Gen-Z, they have a second brand Teejh that focuses on working with Indian Craftsmen and creating an Indian inspired jewellery and sarees that the modern Indian Women can relate to.

For the next financial year, they aim to raise funds and reach a much wider audience and grow the business at a much faster pace.

To know more about the brand and their beautiful and exquisite products tap on https://jokerandwitch.com/