An Exclusive Interview with Ms. Shippy Sharma, MD & Founder of Earthling Consumer Products Pvt. Ltd.,a new-age FMCG brand committed to shaping the future of premium food experiences in India
Ms. Shippy Sharma, MD & Founder of Earthling Consumer Products, shares her journey of creating a new-age FMCG brand. Committed to premium food experiences, she reveals how Earthling is redefining quality and sustainability in India’s evolving market.
How would you describe Earthling’s growth journey so far in India’s competitive packaged food market?
Shippy Sharma: Established in 2023, Earthling Consumer Products Pvt. Ltd. has expanded rapidly within just two years, growing its product basket and building a strong presence across multiple states through an extensive distributor network.
Our growth has been purposeful, rooted in consumer insight, product integrity, and flavour-forward, convenient solutions.
While we remain primarily a HoReCa brand, our gourmet range is also available on Blinkit and Amazon for wider access. By responding to evolving Indian tastes, we’ve created a distinct and trustworthy position in a competitive packaged food market.
How does Earthling balance rapid growth with maintaining quality and brand integrity?
Shippy Sharma: At Earthling, quality is the foundation of everything we do. Our growth has been completely organic, driven by the strength of our products rather than any push for rapid expansion.
The rapid acceptance of our range reflects the trust consumers place in clean, flavourful and dependable food solutions. As long as we stay true to product integrity, growth becomes a natural outcome instead of a target we chase.
Are there any upcoming categories or product lines that align with your expansion strategy?
Shippy Sharma: Our expansion strategy is shaped by the needs of the HORECA segment, where consistency, reliability and authentic flavours are essential.
We have already seen strong traction with our Royal Grove olive oil range, which has helped us build credibility in the premium, quality-first segment.
The company also serves as the exclusive national partner for Lee Kum Kee in India. Now, we are gearing up for Namjai—a globally recognised brand known for its authentic Thai flavours and professional-grade performance.
The range includes Thai pastes suitable for curries, soups and marinades, in vegetarian as well as non-vegetarian variant.
In addition to strengthening our Asian offerings, we are preparing to introduce Italian gourmet ingredients as our next major category.
These additions align with our commitment to high-quality, flavour-forward products and further support Earthling’s strategy of building a robust, premium portfolio for commercial and home kitchens.
How have you observed Indian consumers evolving toward health-conscious and premium food choices?
Shippy Sharma: Over the past few years, I’ve seen a clear shift in Indian consumers moving toward clean-label, high-quality products—even when they’re priced higher than regular options in the category. Many of our products reflect this expectation.
For instance, our Tomato Puree is made purely from tomatoes, with no preservatives and no unnecessary ingredients. Despite being priced above local players, it remains one of our strongest sellers, which shows that consumers are consciously choosing purity over price.
The same holds true for our pasta, which is made from 100% durum wheat semolina, with absolutely no compromises on quality. Our canned fruits, vegetables and Olive oils reflect the same commitment. Our intention has never been to skim the market with cheaper formulations.
Infact, it is to offer reliable, honest products at the right price point. And direct sourcing from farms helps us maintain this consistently.
Earthling’s growth has been entirely organic. We focus our resources on product quality rather than aggressive marketing. And the consumer response makes it clear. People are actively seeking clean-label, healthier, premium choices, and they’re willing to pay for products they trust.
How do you see the balance between traditional Indian flavours and modern lifestyle expectations evolving?
Shippy Sharma: Traditional flavours remain central to Indian cooking, but modern lifestyles have changed how people want to prepare meals. In India, “modern” mainly means more convenience.
Consumers still want the comfort of Indian flavours while also embracing Chinese, Italian, and other cuisines often in familiar Indianised formats.
At Earthling, we address this by offering products that keep authenticity intact while simplifying everyday cooking. For instance, our canned mushrooms provide consistent quality and predictable results in every recipe.
Likewise, our canned pineapples offer ready-to-use freshness, without the hygiene and handling challenges associated with the fruit.
This shift shows that consumers are looking for food that fits their pace of life without compromising on taste or purity.
Earthling’s portfolio is built precisely around this evolution traditional flavours delivered in modern, convenient, and reliable formats.
What drives your innovation process when developing products like olive oils, sauces, or cereals?
Shippy Sharma: Our innovation is entirely customer-led. We are an “all-ears” company — every product we launch is something consumers have been looking for. Our approach emphasises purity and minimal processing.
For example, our canned range offers clean, reliable formats with superior ingredients and in some cases-like our tomato puree with absolutely no additives. We introduced soya chaap in a can after observing food-safety issues in its street-side handling.
Even our olive oils, bottled at source in Spain, came from a need for purity and consistency. We focus on solutions that genuinely address real kitchen needs and ensure consistency, convenience and safety.
What steps does Earthling take to guarantee freshness, taste, and authenticity?
Shippy Sharma: For us at Earthling, guaranteeing freshness, taste and authenticity start at the source. Our canned vegetables and fruits are processed immediately after harvesting, supported by quality checks at every stage before reaching distributors.
As a HORECA-focused brand, our products are used daily by chefs, and we receive immediate, on-ground feedback through our distributors. You can say, every product goes through this “final verdict” before we scale it further.
Even with categories like olive oil, bottled at source, we follow the same principle — start with the right ingredients, maintain strict processes, and stay closely connected to customer.
This direct loop with chefs and partners ensures that every Earthling product consistently delivers the freshness and authenticity we stand for.
Shippy Sharma’s leadership is driving Earthling’s mission to transform India’s food landscape. Her passion for innovation and excellence ensures the brand continues to deliver premium, sustainable products that resonate with modern consumer values and tastes.
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