Shish Kharesiya Explains How Baby & Mom Retail Pvt. Ltd Develops New Products

An interview with Mr. Shish Kharesiya, Founder & CEO of Baby & Mom Retail Pvt. Ltd

In this insightful interview, Shish Kharesiya, Founder and CEO of Baby & Mom Retail Pvt. Ltd, takes us through the company’s meticulous approach to developing new products.

With a focus on innovation and customer satisfaction, Kharesiya explains how Baby & Mom Retail identifies market gaps and designs products that prioritize safety, quality, and sustainability.

Through research, collaboration, and constant feedback, the company ensures that each new product meets the evolving needs of parents and babies.

Can you share your journey leading to the founding of Baby & Mom Retail Pvt. Ltd.? What inspired you to enter this specific market?

Shish Kharesiya: My journey toward founding Baby & Mom Retail began during my MBA in 2008. While studying market dynamics, I had a powerful realization—the baby care industry is recession-proof.

This insight struck me while analyzing the steady influx of baby care products imported from China, which revealed a glaring gap in the availability of high-quality, innovative, and reliable products for parents in India.

Despite economic fluctuations, parents consistently prioritize their children’s needs, underscoring the potential of this market.

Recognizing this opportunity, I spent the following years delving deeper into the industry’s challenges, particularly the dominance of low-quality imported products.

This phase of research and observation laid the groundwork for my vision of creating a brand that not only filled this gap but also resonated with parents seeking trustworthy solutions.

In 2011, driven by this mission, I founded Baby & Mom Retail Our goal has always been to innovate and manufacture products in India that meet global standards, ultimately making a positive impact on families worldwide.

How do you differentiate Baby & Mom Retail from other brands in the baby and maternity product market?

Shish Kharesiya: Baby & Mom Retail differentiates itself from other brands as it is a house of brands consisting of companies like OYOBABY, Amortie, Mattress Protector, GADDA CO, REDCOP, and Newish.    

OYOBABY distinguishes itself in the baby and maternity product market through several key strategies:

1. Commitment to Safety and Quality: OYOBABY prioritizes the health and well-being of babies by offering products made from non-toxic, hypoallergenic materials that adhere to stringent safety standards. This dedication ensures that parents can trust the safety of the products they choose for their children.
2. Natural and Gentle Ingredients: The brand emphasizes the use of natural components in its products. For instance, the OYOBABY 100% Natural Baby Oil is formulated to provide perfect natural nourishment for young and sensitive skin, keeping it moisturized, soft, and soothe
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3. Positive Customer Feedback: OYOBABY’s products have received favorable reviews from customers. The 100% Natural Baby Oil, for example, holds a rating of 4.3 out of 5 stars based on 816 customer reviews, reflecting high satisfaction levels
4. Transparency and Trust: The brand maintains transparency about product ingredients and sourcing, building trust and fostering long-term customer loyalty.
5. User-Friendly E-Commerce Platform: OYOBABY offers a seamless online shopping experience through its website, providing a variety of baby and maternity products with detailed descriptions and easy navigation.

By focusing on these aspects, OYOBABY effectively differentiates itself from competitors, offering parents reliable, high-quality, and safe products for their babies.

Can you walk us through your process for developing new products? What factors do you prioritize?

Shish Kharesiya: At Baby & Mom Retail, developing new products is a meticulous, customer-focused process designed to address real needs. We begin by engaging with parents and caregivers to identify market gaps through surveys, reviews, and competitor analysis.

This research informs our ideation phase, where we prioritize functionality, safety, and eco-friendliness. By brainstorming innovative solutions, we ensure our products are practical, child-safe, and environmentally conscious. 

Once concepts are developed, prototypes undergo rigorous testing for performance, durability, and compliance with safety standards. Feedback from parents, caregivers, and experts is integral, guiding refinements to ensure our products are effective and user-friendly.

Before launching, we craft engaging marketing campaigns, educate customers about the product’s unique benefits, and establish a robust supply chain for seamless delivery.

With safety, quality, innovation, and sustainability at the forefront, every Baby & Mom Retail product is thoughtfully designed to enhance family life. 

What trends in the baby and maternity market are you most excited about, and how is Baby & Mom adapting to these changes?

Shish Kharesiya: OYO BABY, part of Baby and Mom Retail is excited to embrace emerging trends in the baby and maternity market, staying ahead with innovative, customer-centric solutions.

As demand grows for premium and high-quality products, we ensure our offerings prioritize safety, comfort, and durability.

Brands like GADDA CO and Amorite lead the way in delivering excellence while maintaining affordability to make premium quality accessible to families. Additionally, technology is revolutionizing parenting, and we’re integrating smart features into our OYOBABY product line.

From sleep monitors to health-tracking devices, our tech-enabled solutions are designed to simplify parenting and offer peace of mind to modern families. 

Personalization and maternal wellness are other areas in which we’re innovating. Parents increasingly seek customized baby products, and we’re introducing options in clothing, maternity wear, and bedding to match these preferences.

Alongside this, we’re expanding our Newish brand to address maternal skincare ensuring mothers feel cared for during and after pregnancy.

With the e-commerce boom, we’re enhancing our digital platforms to offer seamless online shopping experiences, complete with detailed product insights and reliable delivery services.

By aligning with these trends, Baby & Mom Retail continues to set benchmarks in quality, innovation, and customer satisfaction.

How has e-commerce influenced your business model, and what strategies have you implemented to thrive in this space?

Shish Kharesiya: E-commerce has certainly influenced Baby & Mom Retail business model, empowering us to expand our reach, improve customer engagement, and streamline operations.

Through a robust online presence, we’ve tapped into a wider audience beyond traditional retail channels. By leveraging major platforms like Amazon and Flipkart alongside our user-friendly website, we provide seamless shopping experiences complete with detailed product descriptions, customer reviews, and intuitive navigation.

Our focus on SEO and targeted digital marketing ensures enhanced visibility, attracting a growing customer base. This digital transformation enables us to cater to modern shopping preferences, driving convenience and accessibility for our customers. 

Customer engagement lies at the heart of our e-commerce strategy. By utilizing data insights, we personalize shopping journeys with tailored product recommendations and targeted email campaigns.

Active social media engagement and feedback collection foster trust and customer loyalty while enabling continuous improvement. Additionally, efficient logistics systems, including fast shipping, inventory management, and hassle-free returns, ensure satisfaction at every step.

E-commerce also allows us to embrace innovative strategies like influencer collaborations, affiliate marketing, and mobile optimization to broaden our reach.

With plans to launch a dedicated mobile app, we aim to provide even greater convenience, reinforcing our commitment to meeting evolving customer needs.

What advice would you give to aspiring entrepreneurs in the retail space?

Shish Kharesiya: Tips for Aspiring Entrepreneurs in a Competitive Market

1. Strategic Mindset: Thrive with customer-focused innovation and unwavering dedication to quality.
2. Market Research: Understand market gaps, emerging trends, and customer needs through thorough research.
3. Customer Trust: Prioritize safety, and transparency in ingredients/sourcing, and listen to feedback to refine products.
4. Unique Selling Point: Differentiate with innovation, sustainability, or convenience to resonate with your audience.
5. E-Commerce Focus: Build a seamless, mobile-optimized shopping platform with diverse payment options.
6. Digital Marketing: Use SEO, social media, and influencer collaborations to expand your reach effectively.
7. Supplier Relations: Strengthen partnerships and remain agile to adapt to market changes.
8. Long-Term Connections: Build loyalty through trust, quality, and consistently meeting customer expectations. 

By following these points, you can build a distinctive brand and establish lasting connections with your customers.

If you could share one key piece of advice with parents looking for products for their babies, what would it be?

Shish Kharesiya: If I could share one key piece of advice, it would be: “Choose products that prioritize your baby’s safety and comfort.”

Look for items made from non-toxic, hypoallergenic materials and ensure they meet strict safety standards. Always check certifications and read reviews from other parents to make informed choices.

Tailor your selection to your baby’s unique needs, whether it’s for sensitive skin, ease of use, or durability.

Investing in trusted, high-quality products gives you peace of mind while keeping your little one safe and happy.

Baby & Mom Retail, founded by Shish Kharesiya, is a company that offers a diverse range of brands, including GADDA CO, OYOBABY, REDCOP, Newish, Mattress Protector, and Amorite, each catering to various family needs.

Shish Kharesiya’s dedication to understanding customer needs and maintaining high standards of quality and safety is evident in Baby & Mom Retail Pvt. Ltd’s product development process.

By combining research, innovation, and customer feedback, the company continues to create products that enhance the parenting experience.

Kharesiya’s leadership ensures that Baby & Mom Retail Pvt. Ltd remains at the forefront of the baby care industry, providing trusted, safe, and innovative solutions for families.

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