An interview with Shreedha Singh, Founder and CEO of T.A.C – The Ayurveda Company
In our enlightening interview with Shreedha Singh, Founder and CEO of T.A.C – The Ayurveda Company, we delved into the resurgence of Ayurvedic practices in modern wellness.
Shreedha’s vision to integrate traditional wisdom with contemporary needs has positioned T.A.C as a leader in holistic health solutions, reflecting her commitment to sustainability and authenticity.
Can you share with us the inspiration behind starting T.A.C – The Ayurveda Company? How does T.A.C differentiate itself from other companies in the Ayurveda and wellness sector?
Shreedha Singh: The inspiration behind T.A.C is deeply personal and visionary. We set out to reimagine Ayurveda in a way that’s not just traditional but revolutionary.
Our goal has always been to merge the ancient wisdom of Ayurveda with cutting-edge science, creating products that are both luxurious and potent.
Unlike many brands that merely scratch the surface of Ayurveda, we’ve taken the time to dive deep into its essence, translating it into high-performance products that address the modern consumer’s lifestyle needs.
T.A.C stands apart by offering evidence-based Ayurveda—where every ingredient, every formulation is scientifically validated to deliver real, tangible results.
Can you walk us through the process of developing a new product at T.A.C? How do you ensure that it stays true to Ayurvedic principles?
Shreedha Singh: At T.A.C, product development is where tradition meets innovation. Each product begins with the soul of Ayurveda—drawing from centuries-old texts—but it’s rigorously tested in modern labs to ensure it performs at the highest level.
We collaborate with leading scientists and Ayurvedic experts, combining the best of both worlds. For instance, a hero ingredient like Bakuchiol is sourced following ancient Ayurvedic practices, yet we deploy modern scientific methods to test its efficacy as a natural retinol alternative. The result? Products that are rooted in authenticity but engineered for modern performance.
What have been some of the biggest challenges you’ve faced as a founder in the Ayurveda space?
Shreedha Singh: The biggest challenge has been breaking through preconceived notions—transforming the perception of Ayurveda from something traditional and static to something futuristic and dynamic.
At T.A.C, we’re not just competing with other Ayurvedic brands, we’re competing with the future of skincare itself.
The challenge has been to redefine the language of Ayurveda, showing consumers that it’s not a relic of the past but a visionary solution for the future.
Balancing massive growth while maintaining the integrity of our Ayurvedic roots has also been a test, but one that we’ve embraced and thrived on.
Ayurveda emphasizes a deep connection with nature. How does T.A.C incorporate sustainability into its practices?
Shreedha Singh: Sustainability for T.A.C isn’t just a practice; it’s a commitment to the planet. Everything we do—from sustainably sourced ingredients to our eco-conscious packaging—is designed with the Earth in mind. We’ve pioneered a luxury sustainability model where indulgence and responsibility coexist.
Whether it’s reducing our carbon footprint through recyclable materials or ensuring our production processes align with the rhythms of nature, T.A.C is creating a new standard for responsible beauty—one where the planet thrives as our consumers do.
What leadership qualities do you believe are crucial for running a successful business like T.A.C?
Shreedha Singh: Leadership at T.A.C is about vision and resilience. It’s about steering a company toward a future that hasn’t yet been imagined. A leader in this space must be able to see what others can’t—combining ancient traditions with the innovations of tomorrow.
Empathy is key, not only for your team but for your consumers. They trust you to provide solutions that transform their skin and wellness.
Lastly, fearless innovation. You can’t lead in this industry without the boldness to disrupt the norms and create something the world hasn’t seen yet.
What personal practices or routines do you follow to stay aligned with Ayurvedic principles in your daily life?
Shreedha Singh: Intermittent fasting, for instance, aligns well with Ayurvedic principles of digestion and energy balance.
My mornings often begin with a short yoga and meditation routine to center myself before the day gets busy. I also try to incorporate seasonal eating—another Ayurvedic principle—to ensure my diet is in sync with nature.
Herbal teas and daily oils like Kumkumadi for skin health are simple but effective ways that collectively promote wellness.
Are there any common pitfalls or mistakes you would suggest avoiding based on your own experiences?
Shreedha Singh: One common pitfall is trying to scale too fast without ensuring your brand’s foundation is strong.
It’s easy to get swayed by trends or external pressures, but only scaling thoughtfully while staying true to your brand’s ethos will build a sustainable business.
Another mistake is to underestimate the importance of consumer education. Especially in a space like Ayurveda, consumers need to understand what makes your product different and why it works. Investing in clear, transparent communication is key.
Finally, overlooking team alignment can be a major challenge. Your team must be as passionate and committed to your mission as you are—ensure you’re building a culture that reflects the company’s values.
What advice would you give to someone looking to start a business in the wellness or Ayurveda sector?
Shreedha Singh: My advice: be prepared to cut through the noise. Too many brands today sell products under the guise of “Ayurveda” without proper research or understanding.
This has diluted the essence of true Ayurveda, leaving consumers confused. But the modern consumer is discerning—they demand authenticity and results.
To succeed, you must honor Ayurveda’s wisdom while delivering proof through science and efficacy. At T.A.C, we combine ancient formulations with modern validation, ensuring our products meet the needs of today’s consumer while staying true to their roots.
Innovate fearlessly, but never compromise on authenticity. Build trust by backing your products with real results. In a crowded market, being authentic and delivering true value will set you apart.
Shreedha Singh’s dedication to promoting Ayurveda highlights the potential of ancient practices in today’s wellness landscape. Her journey inspires others to embrace natural healing and foster a healthier lifestyle.
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