Interview: Mrs. Shweta Tanwar Mukherjee, Wellness Content Creator, Entrepreneur & Founder of Sociallknot

Shweta Tanwar Mukherjee

An exclusive interview with Mrs. Shweta Tanwar Mukherjee, Wellness Content Creator, Entrepreneur & Founder of Sociallknot

Shweta Tanwar Mukherjee has over 15 years of experience in marketing and brand development across various companies.

In addition, she has pursued her passions for wellness, travel, fashion, and photography. For the past four years, she has been actively working in the fields of parenting, wellness, and lifestyle.

Shweta is a multi-faceted individual, encompassing the roles of a mother, entrepreneur, and wellness & beauty influencer.

She founded SHVTAS (, a digital platform where she shares her lifestyle choices, interests, and experiences as an influencer.

As an influencer, she has created visual content and collaborated with over 300 brands to share her experiences on social media. Shweta has also served as the spokesperson for more than ten major brands.

Her expertise in affinity marketing and brand development has allowed her to address the challenges new mothers may face. Furthermore, Shweta has turned her passion for fashion and concept photography into a career.

Tell us about the journey of being a content creator?

Shweta Tanwar Mukherjee: I became a content creator out of boredom and seeking validation after quitting my job due to pregnancy.

Initially, I posted random clicks on Instagram, but after my baby was born, I started taking pictures of baby and posted with my thoughts on motherhood, challenges , struggles and happy feeling of it

What were the challenges that you faced when you started and the challenges that you are still facing?

Shweta Tanwar Mukherjee: When I started, my family and friends were confused about what I was doing on social media, and my husband didn’t approve of it.

Now, the challenge is keeping up with the fast-paced nature of social media and the constant need to upgrade and adapt.

What are your direct audience? And being a wellness content creator what type of content would you like to post on the media for your followers?

Shweta Tanwar Mukherjee: My direct audience is primarily women between 25 to 45 years old in the Indian subcontinent who are health-conscious and interested in beauty and wellness.

I post content that is relevant and adds value to their lives, covering topics such as personal and professional growth, health, and home.

Being a Mom as well as a content creator. How do you manage both things at the same time?

Shweta Tanwar Mukherjee: Managing both roles is challenging, but I try to balance them by prioritizing and setting boundaries. I also have a support system in place and involve my family in my content creation process to make it a fun and collaborative effort.

What do you think is the most rewarding aspect of being a wellness content creator?

Shweta Tanwar Mukherjee: For me, the most rewarding aspect of being a wellness content creator is the fact that I can make a positive impact on people’s lives.

When I receive messages or comments from my followers saying that my content has helped them in some way, it really makes me feel like I’m making a difference.

Knowing that I’m able to inspire and motivate others to live a healthier and happier life is truly fulfilling.

How do you stay motivated and inspired to create new content regularly?

Shweta Tanwar Mukherjee: I think the key to staying motivated and inspired is to keep learning and trying new things. I’m constantly reading and researching about wellness, health, and beauty to stay up to date with the latest trends and ideas.

I also take inspiration from my own experiences and challenges, as well as from my followers’ feedback and requests. And of course, I make sure to take breaks and take care of myself so that I don’t burn out and lose motivation.

What advice would you give to someone who wants to become a wellness content creator?

Shweta Tanwar Mukherjee: My advice to someone who wants to become a wellness content creator is to be authentic and true to yourself.

Don’t try to copy or imitate someone else’s style or content, but rather find your own unique voice and perspective.

Also, stay focused on your goals and keep working hard, even when it gets challenging. And lastly, always remember to prioritize your own well-being and self-care, as that will reflect in the content you create.

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