Bonn Group has appointed actress Sonam Bajwa as its brand ambassador for the Americana range of premium biscuits.
Updated: May 7, 2022: Sonam Bajwa has been appointed as the brand ambassador for Bonn Group’s Americana range of premium biscuits. In her new role, Sonam will be responsible for representing the brand and promoting its products.
Bonn Group joins actress Sonam Bajwa as brand ambassador for its American range of biscuits. Bonn Group has appointed actress Sonam Bajwa as its brand ambassador for the American range of premium biscuits.
As part of the association, Sonam Bajwa will be seen promoting the American Biscuit range on several multimedia platforms.
Sonam Bajwa has recently built a strong fan-base. “The actress is associated with us when we aggressively expand our expression and operations. I believe her charm and dynamic personality will add more value to our brand” said director, Bonn Group of Industries.
“Sonam Bajwa is a talented actress and has a huge fan follower on social media platforms. We are confident that she will be able to effectively promote our Americana range of premium biscuits and help us grow our business”, he added.
According to the company, the actress has significant fans in Punjab and North India. Americana’s engagement with it is to increase the brand’s appeal to current and potential customers.
The collaboration will also provide Americana Biscuit range from Bonn Group with more excellent brand recalls. The move is intended to make it more difficult for competition for Americana to compete.
Commenting on the appointment, Sonam Bajwa said, “I am excited to be partnering with Bonn Group and promoting their Americana range of premium biscuits. I am sure that consumers will love the products and find them irresistible.”
Sonam Bajwa added, “I am excited to be partnering with Bonn Group and promoting their Americana range of premium biscuits. I am sure that consumers will love the products and find them irresistible.”
About BONN Group
BONN is an FMCG company founded by Manjit Singh in 1985, more than three decades ago. The group produces a range of food products, including cakes, bread, rusks, biscuits, and cookies.
Bonn is fully integrated, with a fleet of over 500 trucks and an in-house setup for packaging development.
The company is a pioneer in starting the production of cookies on an industrial scale in India and will soon be considered as the most preferred FMCG brand with its presence across India with bread, biscuits, cakes, rusks and other products.
Americana brand biscuits are available in more than 150,000 outlets in North India, including Punjab, Delhi NCR, and Haryana.
In addition, Biscuit is also available on bonncart.in, the ecommerce platform of Bonn Group, along with Big Basket, Swiggy, Nature Basket, Walmart, and some other online stores.
Bonn Group’s Americana range of premium biscuits are made with the finest ingredients and are available in a variety of flavours.
The products are currently available in select stores across India and will be rolled out to more stores in the coming months.
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