Sports broadcaster Star Sports has launched new campaign #IndiaTaiyarHai before the India tour of England, which aims to highlight the excitement and eagerness of viewers and fans.
The campaign, #IndiaTaiyarHai ‘, enhances the joy and anticipation of passionate cricket fans.
Ahead of the England Tour of India, the official broadcaster of the two-month cricket tournament, Star Sports- highlighted its campaign #IndiaTaiyarHai to the excitement and eagerness of the audience and fans.
The highly anticipated series consisting of 4 Tests, 5 T20Is and 3 ODIs will bring together two powerhouses of world cricket – India and England, with LIVE action on Star Sports Network and Disney + Hotstar VIP.
The campaign, #IndiaTaiyarHai ‘, enhances the joy and anticipation of ardent cricket fans who look forward to returning to India in international cricket, said Sanjay Gupta, Sports, Star India.
He said, ‘We are also looking forward to airing another season of IPL and T20 World Cup. We have always taken pride in giving innovative and compelling viewing experiences, so fans have a lot to look forward. “
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The campaign captures the insight that after almost a year, cricket is finally returning to Indian soil as Team India will face world champions England.
The campaign includes Boman Irani, a fanatical Team India fan and head of the hotel where the britain cricket team resides.
His excitement over the return of cricket to India echoes within the grand hotel ballroom, where he’s addressing his staff. In the film, Boman Irani tries to harass England’s cricketers while staying in the competitive spirit of the game.
“Cricket is coming back to India after a long hiatus and I can say with confidence that, as a country, we are ready for the most awaited India vs England series.
As a supporter of Team India, I enjoyed the passion of every Indian cricket fan, with the Star Sports campaign #IndiaTaiyarHai, ”said Boman Irani.