– Sportstech company str8bat enhances players’ performance with innovative, patented technology that tracks sports motions without cameras through their IoT and deeptech platform. – Their flagship product, a cricket bat wearable, provides real-time data analytics for shot tracking, making actionable insights and recommendations accessible to cricketers at all levels. – The latest funding round was led by Exfinity Venture Partners, with participation from TRTL, Eternal Capital, and the VCats group (including Venture Catalyst and VCgrid), along with existing investors Techstars, SucSEED Indovation Fund, and notable angel investors. – str8bat was co-founded by Gagan Daga, Rahul Nagar and Madhusudan R
Bangalore, India – September 2024 – str8bat, a pioneering sports technology company that empowers athletes with real-time performance insights and recommendations, has secured ~$3.5 million in Series A funding.
The funding round was led by Exfinity Venture Partners, with Shailesh Ghorpade, Founding Managing Partner of Exfinity, taking the board position. Additional participation came from TRTL, Eternal Capital, and the VCats group (including Venture Catalyst and VCgrid), alongside existing investors such as Techstars and SucSEED Indovation Fund.
This funding will enable str8bat to accelerate product development, introduce new product lines, and expand its marketing efforts and geographic footprint. str8bat’s flagship product, a cricket bat wearable device, providing real-time data analytics, is designed to help players enhance their game.
This deep-tech and patented solution, combines cutting-edge hardware with intuitive software, offering a very easy to use user experience to a diverse set of batters. This innovation has already attracted marquee clients like Rajasthan Royals, Cricket Australia, and SG Cricket, who partnered with str8bat to launch the world’s first smart willow—an impressive testament to their role in revolutionizing sports technology and athlete performance.
The cricket world has long known English and Kashmir willows(Bats), but for the first time in the history of the game, such cutting-edge technology has been embedded into the bat itself by str8bat, allowing the bat to “talk” by delivering real-time performance data.
Their year-long partnership with SG has already enabled thousands of players in the country to be proud owners of the smart willow. These partnerships highlight str8bat’s rising prominence in the global sports-tech industry, where it continues to revolutionize how players train and compete across the levels.
“We are incredibly proud of what str8bat has achieved, both in India and globally. str8bat, crafted in India and validated by the world’s elite, is built to revolutionize the game on a global stage.,” said Gagan Daga, Co-founder and CEO of str8bat.
“This investment will allow us to accelerate our growth, expand into new markets, and continue developing innovative products that help athletes at every level. Our vision is to bridge the gap between grassroots and professional players, while redefining how performance is measured and improved through accessible, data-driven technology.
We have introduced a new language in cricket based on objective metrics in a game which goes back more than 300 years.”
“str8bat is leading a revolution in sports technology by delivering real-time, incisive feedback to batters—whether amateur or professional—enabling them to refine their craft,” said Shailesh Ghorpade of Exfinity Venture Partners. “In a world where power hitting and innovative shots
dominate, str8bat’s cutting-edge insights are helping coaches, players, and teams achieve superior performance outcomes.
Their strategic partnerships, especially in cricket, enhance their credibility and fast-track their go-to-market strategy. We are thrilled to support their journey in redefining players’ performance on a global scale.”
str8bat’s association with major cricketing names like Cricket Australia and the Rajasthan Royals has boosted its profile within professional sports. Meanwhile, the partnership with SG Cricket led to the launch of the world’s first smart willow, combining tradition and innovation.
This collaboration highlights str8bat’s commitment to delivering cutting-edge technology to athletes worldwide, from grassroots players to elite professionals.
“Our partnership with str8bat allows us to provide technology and data-driven insights and recommendations to our players at all levels of cricket. With our partnership, we are helping cricketers achieve their ambition of playing bigger and better.” said Paras Anand, CEO of SG Cricket.
“This innovation blends SG’s rich cricketing heritage with str8bat’s technology, making the smart willow a rule-changer in the game of cricket.”
Zubin Bharucha, Head of Cricket at Rajasthan Royals said,” As coaches, it is not always easy to keep an eye on all our players. str8bat’s technology has allowed us to constantly monitor the delicate intricacies of how our cricketers are performing, which has helped us provide them with actionable insights and recommendations to improve their game. This now has also become one of the strategic tools in our talent scouting program”
Cricket has evolved with batters now playing a 360-degree game, using heavier bats, and inventing new shots. Franchise leagues like T20 demand constant reinvention. In these times where batters are constantly trying to break the barriers, str8bat is a shot in their arm to play better, faster.
More than just a performance accessory, str8bat provides a comprehensive data analytics tool. This delivers valuable insights and recommendations, leveraging its proprietary AI stack, to players, coaches, and teams.
The real-time data enables players to fine-tune their techniques, make immediate adjustments, and improve their game.
Coaches can also use this data to customize training sessions and monitor player progress with precision. str8bat empowers players at all levels with technology to improve their game, while helping grassroots players benchmark and refine their skills against the world’s elite, democratizing access to sports.
About str8bat
str8bat is a Bengaluru-based sports technology company that provides athletes with real-time performance data through its innovative deep-tech stack. str8bat’s cricket bat wearable empowers players and coaches with data-driven insights to enhance performance at every level.
With a growing presence across India and internationally, str8bat is redefining the future of sports performance technology.
Disclaimer:- This story has not been edited by SugerMint staff and provided by the agency. SugerMint will not be responsible in any way for the content of this story.
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