An exclusive interview with Suhani Lal Sanghra, Founder of Sparc Design, architect & interior design firm
We are honored to have the opportunity to sit down with Suhani Lal Sanghra, the visionary founder of Sparc Design, a dynamic and innovative full-service consultancy firm. With a focus on excellence in design, Sparc Design has carved a niche for itself across diverse domains, including Architecture, Interiors, Landscape Design, Master Planning, and Turnkey Solutions.
Suhani’s journey as a design maven has not only shaped the aesthetic landscape but has also set new standards for creativity and functionality within the industry. In this exclusive interview, we delve into Suhani’s unique insights, experiences, and the driving force behind Sparc Design’s success.
Can you please provide us with an overview of your journey and the inspiration behind joining this business?
Suhani Lal Sanghra: Ever since I was a child I had a highly creative and imaginative mind, I loved collecting all kinds of discarded household things such as used containers, matchboxes, knick knacks and craft them into usable things or pieces of art. When I was 12 years old ,I even put up a small exhibition of all my craft creations.
I bought myself a my first watch with the money I made , thus began my journey of entrepreneurship. Despite hailing from a family rooted in the armed forces and medical professions, I made a deliberate and unconventional choice to pursue architecture. This decision allowed me to nurture and refine my creative abilities.
We would appreciate it if you could provide us with a brief introduction to SPARC Design, its areas of specialization, and the range of services it provides?
Suhani Lal Sanghra: SPARC DESIGN is a pioneering full-service consultancy firm, specializing in the pursuit of design excellence across diverse domains, from Architecture and Interiors to Landscape Design and Turnkey Solutions. Founded in 2010 by Suhani Lal Sanghra in Pune, the company boasts over 18 years of experience in crafting innovative and client-specific designs.
Suhani’s expertise has graced numerous high-profile residential, commercial, and hospitality projects, earning her accolades and recognition, including the 2023 Wade Asia awards and the 2023 AESA Award. SPARC DESIGN’s core ethos lies in making a meaningful difference in people’s lives by seamlessly blending aesthetics, experience, economic viability, and design quality.
With a passion for innovation and an unwavering dedication to client satisfaction, the firm brings unique, captivating, and functional designs to life. Each project is a testament to SPARC DESIGN’s commitment to creativity, quality, and responsive design.
What is your company’s vision, and how does it differentiate itself from other brands in the market?
Suhani Lal Sanghra: Sparc Design’s vision is to be known as one of the best design firms in the industry with respect to quality of designs and detailing, to elevate the quality of spaces and thereby enhancing life styles . Sparc differentiates itself by following a Professional approach, innovative and out of the box design thinking and following standardised systems resulting in ease of working .
Please elaborate on the measures you take to maintain the quality and consistency of your work?
Suhani Lal Sanghra: We follow a very elaborate system of Checklists for almost everything. All design details and working details are done as per a pre-defined methods and further every task done on site is defined by another set of checklists. We also use project management software to track all our work along with a constant effort to go paperless or have minimum paper work.
What marketing strategies have proven to be most effective for your business, and how have you managed to cultivate a loyal customer base?
Suhani Lal Sanghra: The most effective marketing strategy has proven to be networking (meeting and connecting) with business owners and industry leaders as these meetings always result in referrals and business generation directly or indirectly. Our loyal customer base stems from our honest and consistent services to our clients and their projects.
How do you maintain sustainability and environmental responsibility in the production and the process?
Suhani Lal Sanghra: Careful material selection, energy-efficient design, waste reduction, responsible sourcing, and green building practices are some of the factors we try to incorporate towards sustainability.
How did you identify your industry as a viable opportunity?
Suhani Lal Sanghra: I recognized the architecture and interior design industry as a viable opportunity by combining my passion for design with market research, networking with industry professionals, and leveraging my educational background.
I identified market gaps, analysed competition, and tailored my approach to meet the needs of clients in the field. Staying attuned to industry trends and emerging design concepts played a pivotal role in seizing this promising opportunity.
What advice would you offer to those seeking to establish their own business?
Suhani Lal Sanghra: My advice to those seeking to establish their own business would be to start with a clear vision and a strong brand identity. Build a robust network, continuously hone your skills, and stay updated with industry trends. Emphasize exceptional client communication and service, as satisfied clients often become your best promoters.
Finally, remember that success in this field is a result of dedication, innovation, and a commitment to delivering exceptional design solutions that exceed client expectations.
What tips would you give to young and aspiring business owners?
- Embrace continuous learning: Stay curious, invest in your education, and keep up with evolving design trends and technologies.
- Build a strong network: Cultivate relationships within the industry, as they can provide valuable support, collaboration opportunities, and referrals.
- Develop a unique style: Define your design aesthetic to stand out in a competitive market.
- Prioritize client relationships: Exceptional client service and effective communication are key to building a strong reputation and client loyalty.
- Stay resilient: Expect challenges, learn from failures, and adapt to changing circumstances as you build your business. Always remember, Its important no show up every day no matter how tough it may sometimes seem!
As we conclude our conversation with Suhani Lal Sanghra, the founder of Sparc Design, it’s evident that her passion for design, coupled with a commitment to excellence, has been the driving force behind the firm’s success. Through innovative solutions in architecture, interiors, landscape design, master planning, and turnkey projects, Sparc Design has left an indelible mark on the design landscape.
Suhani’s dedication to pushing the boundaries of creativity while maintaining functionality serves as an inspiration for aspiring designers and professionals in the industry. We extend our gratitude to Suhani for sharing her valuable insights and look forward to witnessing the continued success and evolution of Sparc Design under her visionary leadership.
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