Mumbai, 7th October 2021: Iconic British fashion and lifestyle brand – SUPERDRY, famed for combining American design with Japanese style graphics launched its India flagship stores at the much-awaited Jio World Drive at BKC. Recognized for its affordable premium-quality clothing, accessories, footwear, and sportswear.
The launch unfurled 2 different stores in their all-new avatar, the mainline store and exclusive performance sport store, sprawling across 3000 sqft. of indulgent space.
The brand hosted an evening for a prelude for prominent guests while the mall opened to public.
The neon-themed Superdry garage party witnessed some of the prominent names of the tinsel town such as Siddhanth Kapoor, Khushi Kapoor, Simone Khambatta, Shrima Rai, Avantika Malik, Karsihma Boolani, Mansi Scott, Nisha Jamval, Ansh Duggal, Kunal Jaishingh, Sanam Ratansi, Jafer Ali Munshi, Isha Bhansali and more to name a few.
DJ Teri Miko established a prominent act in the bass music scene and played the main set, making it a fun electric night.
The store was converted into a celebration arena with a show of lights and graffiti by Neon painting artists.
Another highlight was a unique 24 feet long installation made of ice, set in association with Jio World Drive.
While the guests indulged in retail therapy, they were served with delicious nibbles and beverages.
Jio World Drive is Mumbai’s new, vibrant urban hangout and a curated melting pot of never-seen-before brands (luxury homegrown & International), flagship stores, pop culture, art installations, unique dining experiences, and other unforgettable experiences.
Thrilled at the launch of the newest stores, Manu Sharma, Business Head Superdry said, “As we come out of Covid, customers are looking forward to stepping out and embracing various experiences in the real world.
We have worked hard to upgrade the retail environment & heighten the in-store experience at our beautiful flagship stores in the heart of the city. And what better place than JWD, which we believe will become the most preferred destination in the city.”
Autumn Winter 21 Collection
With the latest AW’21 collection, the brand aims to inspire and engage the contemporary, style-obsessed consumer – whilst leaving a positive environmental legacy.
The launch focuses on the brand’s commitment to sustainability across the jacket collection. The campaign ‘JACKETS MADE BETTER’ showcases not only the breadth of offer and quality of product but also the incredible strides they have made as a company to deliver the biggest sustainable jacket range in the world.
The recycled fill is just as warm as any other jacket fill and will last for years to come. This inclusive range delivers a spectrum of colours, fits, styles, and silhouettes all while using low-impact materials.
Apart from Jackets, the collection also houses authentic tees and laidback leathers by ‘Original & Vintage’ in classic blacks, rich tans and deep greens made from premium, buttery-soft leather.
Flowy bohemian dresses and skirts, cord flares, western shirts, hand painted Boyfriend Trucker Jacket featuring a unique abstract design are also a part.
From technical gear to workout essentials, Superdry Sport will have everything from active wear, athleisure, and sportswear.
From pieces engineered to enhance performance and aid goal-focused activity, to more fashion-led items made with sport fabrics but designed to turn heads, there are items carefully mastered to suit your ability.
The brand has also accentuated the range of their sports lifestyle collection. Sports Puffers by Superdry CODE are a collection of premium classics in modern shapes – now with 100% recycled padding.
This year Superdry has diverted 40 million bottles from landfills, incineration, and oceans!
In every Sports Puffer jacket, up to 10 bottles are used.
Superdry is characterized by its use of quality fabrics, unique detailing, world-leading hand-drawn graphics, and tailored fits with diverse styling.
The mainline store focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.
With the Superdry Mainline store and the Superdry Performance Sport store right next to each other, customers will get a complete Superdry experience for all things casual.
Born after an inspirational trip to Tokyo, Superdry was launched in 2003 by Julian Dunkerton and James Holder.
The core ethos to offer quality, value, and design are as true today as it was in the early days. Incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics, and iconic hand-drawn graphics all combine to create future classics.
Now sold in more than 100 countries worldwide from London to Mumbai, New York to Hong Kong, Superdry is a true British fashion success story. Superdry now has 50 exclusive stores and 50 shop in shops in India, across 40 cities.
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