Property prices set for surge due to supply squeeze experienced in Pune’s residential real estate space; Pune customers make a beeline for premium apartments revealing their wherewithal.
Pune, July 08, 2021: Gera Developments, the pioneers of real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa and Bengaluru, today released the July 2021 edition of their bi-annual report, titled ‘The Gera Pune Residential Realty Report’.
The report is an outcome of the longest-running, census-based study of the residential realty market of Pune.
It is based on primary and proprietary research conducted by Gera Developments and covers all existing projects in a 30-km radius of the city centre.
According to the latest Gera Pune Residential Realty Report for the period January 2021 to June 2021, rising cases of Covid-19 across the country including the city of Pune; territorial lockdowns and restrictions imposed to curb the virus spread, new launches in Pune’s residential realty sector have declined in June 2021.
While new residential property launches have declined by a significant 30%, the available inventory for sale plunged to a 9-year low. Reasons for the decline in saleable inventory is robust sales but lack of new supply to replace the sales. For every 100 units sold only 59 units were added.
The pandemic, now at the tail end of the second wave with the looming threat of a third wave has continued making things difficult for the real estate sector in general.
A K-shaped recovery, as predicted early on as the pandemic hit, is certainly what is seen on ground. While reputed developers with a track record and a differentiated product continue to be able to see strong sales leading to rapid construction on the site; those at the opposite-end of the spectrum are finding sales to be challenging and consequently, construction pace is slow, further affecting future sales.
Talking about the latest trends in Pune’s residential real estate market, Mr. Rohit Gera, Managing Director, Gera Developments, said, “The market has been in an ongoing state of consolidation.
With the number of new project launches declining, the unsold inventory has plunged to a seven-year low. Going forward, we believe that price rise seen in the past one year will gain further momentum.
The surge in residential real estate prices will be due to decline in adequate inventory to meet the growing demand. Whenever demand outstrips supply, prices tend to go up.”
Even though the supply is less, the pandemic, which left people stuck at home, has underscored the aspirational nature for bigger, better homes – indicating a robust, more sustained demand.
The growth in premium and luxury segment during such unprecedented and challenging times also highlights the willingness of people to upgrade and buy a more premium product.
“With new project launches at unprecedented lows, the robust demand will face supply-side bottlenecks.
This has already propelled a 3.73% surge in property prices on an average, over the past 12 months. However, as new project launches firm up, the prices, while maintaining their upward bias, will stabilize in the medium term,” further added Mr. Gera.
He also underlined the increase in cost structure for developers. “In addition to the supply crunch, there is a tremendous increase in the cost structures for developers.
The last 15 months have seen slower construction and project launches and as a result, the overhead costs for developers has increased.
More significantly, the cost of several raw materials including the most critical items such as cement and steel have risen by 25% – 40%,” he further went on to say.
Here are the key highlights of The Gera Pune Residential Reality report, encompassing trends from January 2021 to June 2021:
# New launches fall by 30%
Fewer new schemes and units were launched in the first half of 2021. According to the report, H1 2021 saw a fresh supply of 26,611 units which is 26% higher than H1 -2020 however, sequentially it has come down by ~30% compared to H2’20.
Comparing it with pre-Covid times, it is still half of what it was in Dec’19 just before Covid hit the country.
This clearly suggests a supply squeeze prevailing in the Pune residential real estate space. In fact, comparing the period from January 2020 to June 2021 against the corresponding period, there is a reduction of 39% in new inventory being added to the market.
# Inventory for sale declines 21%
Inventory levels have plunged to a 9-year low in June 2021. According to the report, the inventory available for sale has also reduced to 59,224 units, a reduction of 21% from 75,421 units a year ago.
The total number of ongoing projects has also dropped significantly from a peak of 3,733 projects in Jun 2017 to 2,730 in Jun 2021.
Assessing the percentage inventory available for sale indicates that 79.5% of the total inventory has been sold. This means, the level of 20.5% of the unsold inventory is the lowest level seen in the last decade.
# 64% surge in new premium segment project launches
If we analyse the new projects launched over a 12-month period since June 2020, the premium segment has seen a whopping 64% surge from 13,199 units to 21,634 units.
The premium segment typically comprises an average price per square feet of Rs 4,898 to Rs 5,876. On the other hand, the budget segment (average price of less than Rs 3,917 per square feet), which saw a 34% drop in new project launches in the past one year i.e. since June 2020.
The new supply dropped from 23,390 units to 15,469 units. Clearly, there is an evident shift in the customer preference migrating to more premium homes.
Comparing launch of premium segment properties since 2018, there is certainly a reduction in the fresh launches thanks to Covid19 pandemic.
# 7% Surge in Sales growth
The increase in off-takes for new residential properties was quite evident after the second wave of Covid19 struck.
Against the first half of 2020, there is a clear 7% increase in off-take for new homes in the corresponding period of 2021.
However, as compared to H2 of 2020, sales have declined by 9%. Sales had bounced back to pre-Covid levels soon after the first wave; which was primarily driven by the two-tiered stamp duty-waiver extended by the state government, that incentivized new home buyers. However, the momentum slowed soon as the second wave hit.
During this period, the strongest growth however is seen in the premium segment, in which a robust 54% growth is seen, suggesting customers’ demand for more aspirational homes.
# Market shift towards larger projects
Within four years of the rollout of RERA, the number of large projects have grown from 109 in June 2017 to 156 in June 2021 – up nearly-50%. In fact, the large projects now constitute 5.71% of the total 2,730 projects being developed against a ratio of 2.92% in June 2017.
Customarily, larger projects require greater amounts of capital as well as capability and therefore are developed by larger developers.
This clearly suggests a consolidation in the market, evicting smaller developers from the market.
# New Project Prices surge; affordability at highest level
The overall average prices have increased by 3.73% across Pune over the past 12 months, as compared to the prices in 2019.
Across the board, there is an increase in prices not just for the new phases being launched for existing projects, but even existing ongoing phases.
The report suggests that in the new phases of existing projects where prices have gone up by 3.03% in the last six months.
Despite this, the affordability is the highest in the last decade at 3.64x annual income making this the best time to buy a home.
Interest rates and prices have declined from June 2015 onwards, whereas incomes have increased, thereby increasing the affordability significantly.
At the same time, home sizes have continued to increase with the average home size now being at 930 square feet.
An interesting outcome of better affordability is the shift of customers’ preferences towards bigger developers, who have the capabilities to deliver on promises.
When affordability was low, customers had no choice but to settle for a lesser-known developer leading to a fragmented market. This is also fueling consolidation in the market.
About the Gera Pune Residential Realty Report:
The Gera Pune Residential Realty Report is a bi-annual initiative by Gera Developments that is aimed at garnering insights on both the supply and demand sides of the residential realty market in Pune.
This census-based study uses feet on street methodology of data gathering and covers the Pune Urban Agglomeration area.
The data is then validated and statistically analysed. What started, as a knowledge gathering initiative in 2011 has now become something that realtors, IPCs, Research Houses, Brokerage Houses and Banks & Financial Institutions look forward to.
Besides a broad overview on inventory available, offtakes and prices, the report dives deeper to mine insights by price segment, sq. footage, construction stage and size of unit.
About Gera Developments:
Gera Developments Private Limited, a 50-year, reputed brand, one of the pioneers of the real estate business in Pune, are recognized as the creators of premium residential and commercial projects in Pune and Goa and have now marked its global presence through developments in California, USA.
GDPL prides itself in providing long term enjoyment to customers by having a distinct ‘customer-first’ approach.
The philosophy of GDPL is “Let’s Outdo” which rests on the trinity of innovation, transparency and enhancing customer experience.
It is at the heart of GDPL’s effort to infuse innovation and transparency in real estate and home building, with an unwavering focus on meeting the shifting lifestyle dynamics of their customers, while upholding the premium living experience. Accordingly, there are many ‘firsts’ that stand to GDPLs credit.
The company introduced 5-Year Warranty on Real Estate consisting of Preventive Maintenance & Repairs and provision of Insurance of buildings way back in 2004 for the first time in India and the same was mandated by RERA only in 2017.
And GDPL has now introduced India’s first & only 7-year warranty in real estate. It has designed and launched the pathbreaking concept, the award-winning ChildCentric® Homes which have revolutionised the real estate sector for both, the developer as well as the home buyer.
Other revolutionary and highly successful product lines have been IntelliplexesTM, SkyVillasTM , and The Imperium series.
These products are matched by the services of the GeraWorld® Mobile App which bring speed, convenience and transparency to the buyer and enhance customer experience. GDPL has also recently launched the Club Outdo initiative, a tech-driven loyalty and referral programme providing multiple benefits, offers and community engagement opportunities to their existing and new customers.
The company places utmost emphasis on delivering value-added experiences to customers and is driven by trust, quality, customer first, and innovation.
The projects are designed around the evolving needs of their customers. The company has won several national and international awards on both the product and service fronts.
GDPL also continues to be certified as ‘India’s Great Mid-size Workplaces’ by Great Places to Work (GPTW) Institute, for the fourth straight year in row.
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GDPL envisions to bring out the best of real estate in India. As it redefines new standards of service orientation, product innovation, real estate marketing and brand building, it is consistently generating fresh value for its stakeholders, and raising the bar for the industry.