Visual appearance of food is very important in order to encourage consumers in taking the first bite.
Food colors, also known as color additives, are widely used in commercial and domestic food production for dyeing or pigmentation food & beverages across the world.
Other than that, food colors are also used in non-food applications such as cosmetics, medical & pharmaceutical products etc.
Food colors are categorized as natural & artificial colors and are generally available in various forms such as liquids, gels, powder, paste etc.
Artificial or synthetic food colors are a complete chemical compound whereas natural food colors are obtained from plants, minerals, algae, seeds, vegetables, and fruits etc. by using numerous physical or chemical methods.
Grass, beet root, and turmeric are few of the well-known sources from which natural colors are derived.
Recently, food scientists have innovated new cyan blue food color which is obtained from red cabbages.
Red cabbages carry a water soluble pigment called anthocyanins, which is most widely used for producing red and purple food colors.
This time, scientists have experimented to convert these anthocyanins into blue color with the help of enzymes.
Furthermore, GNT has launched two variants of Exberry Coloring Foods lately which are derived from turmeric and spirulina.
These two liquid based food colors are in vibrant green shade that can be used in a wide array of applications.
These can be considered as a perfect solution for the modern market as they support completely clear and clean labels while also offering a wonderful overall performance.
Though any food colors are not entirely organic, but in some cases, less amount of color component is mixed to make the food product more natural.
Moreover, certified synthetic colors are considerably less expensive and can blend easily with the food, therefore are more widely used than natural food colors.
But, soon after realizing their harmful effects, it seems that consumers have become inclined towards the natural ingredients, because of which, the usage of synthetic food colors have decreased to some extent.
Therefore, consumer demand for natural food colors will continue to push the industries for more innovations that could replace the usage of artificial food colors.
In the current scenario, the outbreak of the COVID-19 pandemic has strengthened the clean label trend across the world, especially in the developed countries.
This in turn, has led the individuals to purchase more ‘clean label products’ in order to stay safe and healthy.
More than half of the consumers are now willing to pay high prices for food with natural ingredients and clean label products, which in turn, has boosted the demand for the natural food colors and flavors and thus, resulted to promote the growth of the industry.
In Addition, there are several international bodies like the World Health Organization, the National Food Safety & Quality Service, and others who are accompanying with the regulations related to food safety and quality.
They have the control over the proper labelling of food products and also the application of multiple ingredients & chemicals used in food processing, directly or indirectly.
However, sometimes, high cost of ingredients due to limited availability of raw materials create a challenge for the manufacturers.
Natural food ingredients are collected from crops and production of crops are usually subjected to seasonal changes.
For example, the eastern Australia and the Midwestern U.S. are few regions who have recently faced a gradual decrease in the agricultural production due to extreme high temperature.
However, certain countries like Russia, China, and India have massive untapped production potential for various crops.
According to a report published by Allied Market Research, the global food colors market size is projected to reach $3.5 billion with a significant CAGR from 2020-2027.
The factors like increase in health awareness, rise in spending power of consumers and increase in contaminated food products have fueled the global market growth of food colors to a great extent.
The key players across the regions are now focusing on expanding their natural food and beverage portfolio in order to stay competitive in the market.
Likewise, Oterra has planned to expand its business through the acquisition of several global suppliers such as SECNA Natural Ingredients Groups, Symrise Food and Diana Food’s coloring business.
These partnerships are expected to strengthen Oterra’s access to high quality raw materials in more than one way.
This will further push the industry to provide greater taste and quality of food colors that modern consumers are expecting.
In a nutshell, the usage of synthetic or artificial food color is gradually fading. Furthermore, the millennials are increasing the demand for clean label food & beverages, which sequentially, is propelling the market of natural food colors with exponential growth in the approaching time.
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By Koyel Ghosh