~Shop the best of international beauty brands exclusively on the Global Store~
September,2021: Nykaa, India’s leading beauty & fashion destination, has opened doors to a whole new world of international beauty brands, with the launch of the Global Store on the Nykaa App.
Keeping its promise of bringing some of the most loved brands from across the globe to Indian beauty enthusiasts, the Global Store at Nykaa is a destination for international beauty bestsellers such as Natasha Moor Cosmetics, Dr. Barbara Sturm, Suva Beauty and more.
Designed to democratize the access of international brands by offering choice, inspiration, authenticity, and convenience to users in India, the Global Store at Nykaa is a truly one-of-a-kind, cross-border e-commerce platform that makes, otherwise hard-to-reach, international brands, easily available to Indian beauty buffs.
So this festive season, create your own enchanting look using some of the most coveted brands from around the globe! With each product you purchase from the Global Store, you can be assured of receiving genuine, world-class formulations right at your doorstep.
Here’s how to get a truly international look with brands from the Global Store at Nykaa-
PUR Cosmetics- Love your Selfie this festive season! Create a flawless base with foundation from Pur Cosmetics. Available in more than 100 shades, Pur Cosmetics Foundation should be your go to foundation this festive season
Rodial- Illuminate the complexion and achieve a lit-from-within glow with the coveted Soft Focus Glow Drops. This next-generation wonder serum combines skincare actives with a subtle pearlescence to instantly boost luminosity.
Its weightless formula is enriched with an antioxidant to help to rejuvenate the skin creating the perfect dewy base for makeup application or used on its own as a soft-focus skin-enhancing serum
Coloured Raine- Let your eyes do the talking, with the Queen of Hearts Palette from Coloured Raine.
Queen of Hearts is a 12 pan eyeshadow palette consisting of 6 matte and 6 foil eyeshadow shades, that create various looks from day to night.
Bodyography- Shimmer & Shine this festive season with Sunsculpt Bronzing & Highlighting Duo is an universal contour duo for flawless highlighting and contouring. It imparts a golden goddess glow and an effortless sculpted effect.
LIPSTICK, KOHL & MASCARA
Natasha Moor Cosmetics- Up the ante with the glamorous Natasha Moor Cosmetics, shop their best-selling On the Go liquid lipsticks, Kohl It Magic Eyeliner & Moor Power Black Mascara and complete your festive look
Butter London- Complete your look, paint those tips with nail paints from Butter London
About The Global Store
Nykaa, India’s leading beauty and fashion destination has launched the Global Store with an aim to bring international beauty brands to Indian consumers, for the first time through a cross-border e-commerce platform.
The Global Store can be accessed through the Nykaa mobile application. Through the Global Store, Nykaa brings a strong network of authorized retailers of international brands to India and to deliver its promise of authenticity, Nykaa accredits a single vendor to each brand.
Nykaa continues to empower its customers by democratizing the access to international brands by giving choice, authenticity, and convenience.
This platform is a first of its kind which will aim to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands.
The Global Store has a wide offering of labels from the US, Europe, South Korea, Finland, Australia, Dubai, and many other countries.
These brands have been carefully selected and chosen based on global trends with a focus on inclusive beauty, specific skincare concerns, artisanal beauty, mineral based makeup, plant powered haircare and science based clean beauty.
The Global Store products comply with all Indian regulations on imports and customs, duties, and taxes.
Customers are required to provide KYC details as per local laws. Orders will be sent directly to customers at their doorstep and shipping times may vary depending on the product and the port of origin.
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day.
Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle focused consumer technologies platforms.
Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man.
Delivering a comprehensive Omnichannel ecommerce experience, Nykaa has had over 19.3 million monthly average unique visitors, with 3,826 brands and over 2 million product SKUs available through its website and mobile applications as of March 31, 2021.
The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers.
Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts.
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