Energy drinks prove to be a boon for not only athletes, performers, and e-sports players but also every consumer to boost performance, concentration, and productivity.
No matter who you are and what you do, maintaining energy levels to deliver the best work and reach the maximum potential is necessary to live a fulfilling life.
Energy drinks are at our disposal to help us in every way possible. Manufacturers have researched and found out the unique requirements of masses, and launched new products that cater to those requirements.
They launched their specific products by taking target consumer into consideration. While launching new products, market players have considered the need to eliminate sugar from their drinks with changes in consumer preferences.
So, almost all new energy drinks contain no sugar content. In addition, new products focus on catering the needs of consumers who are not die-hard energy drink fans.
Along with zero sugar content, energy drinks containing innovative ingredients are making their way. Many countries legalized the usage of recreational cannabis and its derivatives, especially the U.S.
This led to utilization of cannabis-infused energy drinks by consumers. Though there is still a need to create awareness about this kind of drinks among masses, there remains a huge potential for growth.
This factor encouraged leading carbonated drink manufacturers to present their offering in the market. Moreover, manufacturers have realized the growing scene of e-sports and gaming across the world and launched energy drinks for e-sports players and gamers.
They made energy drinks containing ingredients that boost focus and performance. This trend is gaining traction slowly, and will become a major segment in the coming years.
According to the report published by Allied Market Research, the global energy drinks market is expected to generate $86.01 billion by 2026. Following are some of the trends to look out for:
1. Introduction of new products
Launching new products that cater to the needs of consumers is a prime strategy adopted by leading manufacturers and startups.
From drinks containing zero sugar content to offering alternative to powdered supplements, new products have been making their way with a range of new flavors. ZOA Energy, one of the fastest growing energy drink manufacturers, launched a pre-workout drink ZOA+.
It is a ready-to-drink supplement containing vitamins, antioxidants, nitric acid, 200 mg of natural caffeine, and many nutrients to raise the levels of performance in training and exercises.
Moreover, this energy drink is designed to enhance immunity and hydration. This product is focused on assisting athletes of any fitness levels to achieve their goals.
It is available in three flavors such as Pineapple Passion Fruit, Mandarin Orange Grapefruit, and Blackberry Acai.
Along with new market players taking a leap in the energy drink market, leading market players operating in the aerated and other types of drinks sector are taking strides.
The trend of new launches continues with Rowdy Energy’s Power Burn, Tyson Fury’s Furocity, and CELCIUS’s new fruity-flavored energy drinks.
All of these new products had taken care of changing consumer preferences in terms of low- or no-sugar content, amount of caffeine, and taste.
With huge opportunities in the energy drinks market worldwide, new products will continue to be launched in the next few years.
2. Cannabis-infused energy drinks
Cannabis-infused energy drinks are gaining prominence across the world and major manufacturers are stepping in with their new products.
Though the adoption of such drinks is in nascent stage, there is a huge scope for the growth in this segment. PepsiCo launched a new hemp-based energy drink with its brand Rockstar.
The newly-launched energy drink is known as Rockstar Unplugged. This sugar-free drink contains ingredients including hemp seed oil, vitamin B, spearmint, and lemon balm.
Moreover, each can contains 80 mg of caffeine. The company launched the drink for consumers who are not core energy drink fans. It is available in three flavors such as raspberry cucumber, blueberry, and passion fruit.
Owing to the recognition of hemp among consumers, the big company stepped in with its product. However, there is still some consumer education is required for cannabis-infused drinks to gain status of everyday drink among consumers.
3. Energy drinks for e-sports and gaming community
When it comes to e-sports and gaming, the focus is of paramount importance. The trend of energy drink consumption for increasing levels of focus is gaining momentum with the rise of e-sports and gaming industries worldwide.
Energy drink manufacturers have taken the need of raising concentration and energy into consideration while designing and developing their drinks.
In addition, they introduced various flavors that would appeal to consumers. GO NOW launched its ready-to-drink product ONLY PLAYERS for e-sports players and gamers.
It contains no sugar and calories. Moreover, it is made of plant extracts, caffeine, and vitamins. It comes in two flavors such as Red Revolution and Citrus Craze.
|Are you an
Entrepreneur or Startup?
Do you have a Success Story to Share?
SugerMint would like to share your success story.
We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories
Nutrition experts and manufacturers collaborated to develop such drink that enhances focus and performance.