Guest blogging is very important in the digital world. However first-testing opportunities don’t just fall into your lap. You need to know how to find and approach the right blogs. Here are some top tips for getting better at this skill.
Don’t Get Caught Up in the Numbers
It’s tempting to think of guest posting as a numbers game. At first glance, there’s a lot of potential for “growth” in guest posting.
That is to say, the more sites you post on, the more traffic that comes from those sites. However, this is not always the case.
Do the math and be realistic about your numbers. It’s not uncommon for guest posting to fail to produce any kind of noticeable impact.
If you’re looking for a little boost in search engine traffic, maybe you should try improving your website or sales copy.
This advice may seem overly conservative, but it’s crucial to remember that guest posting is not a magical business-building tool. It can help, but it won’t necessarily guarantee you success.
Negotiate
Make Sure You Get a Fair Offer Beforehand. “I have to have it written in black and white that they’re buying my post.
They know I’m going to post, but they are being unreasonable. ” This was a statement from one of our clients that had sent a few guest posts to a site and then found out the site owner had asked for a small fee for each post.
We discussed this with him and recommended offering his post on his own website at no charge and he agreed to do so.
When a site owner was not happy with the content of one of our clients’ posts, he turned it down. Instead of getting mad at the site owner, we suggested a better idea.
He should have offered to buy it outright and then use it on his own website. This saves both time and money.
If you’re going to blog on other people’s websites, make sure that you negotiate well. Offer to write posts for them and don’t put any restrictions on their content.
For example, if you want to blog on a healthcare site, ask if you can write about the latest medical studies from research journals, and get a list of which journals they’d like you to read. Don’t limit yourself to what the site owner wants. If you can find a way to make money, do it.
Getting your content read is the first step in converting a first-time visitor into a loyal follower. Many online business owners struggle to optimize their ‘Write for us‘ page, but there are proven ways of making this page stand out and catch the eye of bloggers interested in reading your content.
So if you’re looking to make your Write for us page more effective, keep on reading to find out how!. Write compelling titles. Write titles that are:
The title of your article is very important in convincing a potential guest blogger to take up your challenge and read the full article.
The title should be unique and interesting for the blogger’s eyes. Write engaging headlines that are sure to catch their attention, with high-impact words that help reinforce your message. Make sure that the article is interesting, easy to read and well written.
Put more focus on your blog posts and make them more interactive.
What is Guest Posting or “write for us” all about and What are the benefits of it?
Guest blogging, or writing for us, is when an author (blogger) writes content based on a topic they know nothing about and recommends it to someone else.
This could be a page on your website, in a blog, on a social network, on a social media platform or in an e-book.
The main objective of writing for us is to promote your content by posting it on a website or another platform.
The idea is to reach out to the target audience that visits your blog or website and provide them with valuable information.
The articles that you write for us need to follow the same rules as other content you post on your blog or website. If you write content for us, here are some benefits that you will get from it:
1. Attract readers. The main objective of writing for us is to attract the reader’s attention, so it’s good if you have some quality content to back your blog post or website. If you already have some quality articles, that’s a bonus.
2. Create links to your website or blog. The advantage of posting links to your own content is that it means that when the reader clicks on your link, they will be taken to your site or blog.
Your reader’s attention will be focused on your own content and your site or blog. When they click on your link, they will be taken to a page that is relevant to them and their interests. It will also help you to develop your own authority.
3. Make money. Of course, the main objective of writing for us is to make money. If you are able to attract lots of visitors to your site or blog, you will start getting regular visitors and they will turn into customers.
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Those visitors will probably be ready to purchase a product or a service. And, of course, as you make money through your writing for us, we will start making money from it too.