Top 5 trends we’ve seen in 2024 from Sportz Interactive

Marked shift towards Owned Digital Assets in the entire IPL ecosystem

Federations like the BCCI, broadcasters such as JioCinema and multiple IPL Teams (like Mumbai Indians/Kolkata Knight Riders/Gujarat Titans/Lucknow Super Giants/Rajasthan Royals/Delhi Capitals/Punjab Kings) made significant investments in building or enhancing their own Websites/Apps to leverage them as platforms to drive first party fan registrations. IPL Teams garnered close to 80M Pageviews on their Digital Assets only during the 2024 season.

Rising criticality of First Party Data in driving Enterprise Value for sports organisations

The volume and depth of the first party fan database owned by sports organisations has started to emerge as an important contributor, be it in terms of sponsorship assessments or overall brand value. Some examples: the valuation of Gujarat Titans at over $1Bn or the Qatar Airways-Royal Challengers Bangalore deal.

Emergence of Personalisation at scale through automated Mar-tech solutions

Sportz Interactive delivered close to 20M fan touchpoints through the IPL 2024 season across multiple channels such as Push Notifications/WhatsApp/Email. Personalisation of fan communications based on behavioural trends and preferences can drive 4x response rates across Channels.

Enhancement in the Digital Experience for fans through innovative Interactive Solutions

Moving beyond the basics, sports organisations created more engaging experiences for their fans through solutions such as Exclusive Content, Gamification, Interactive Stats etc.

Gamification offerings on Mobile Apps can drive up to 40% of the new fan acquisitions through the course of a season and can reduce the overall Retention budget for sports organisations by 20% every year.

Rising interest among Private Equity and Venture Capital investors in Sports globally

Some quotable examples: Gujarat Titans/Rajasthan Royals in the IPL; 20/30 teams in the NBA (joint valuation of about $86.2B).

From Sportz Interactive: Top 5 trends to watch out for in 2025

• Proliferation of CDPs/CDEPs for data unification and outbound marketing, alongside some consolidation among standalone CRM tools specific to individual Channels

• Maximisation of sports-focused content on social media through automated Video solutions

• Personalisation of the experience for fans on Websites/Apps, such that the experience on the same digital asset would be tailored based on past engagement history

• Massive spike in the revenue earned by sports organisations through purely Digital Sponsorships with apertures such as co-branded Content IPs or Digital Experiences

• Continuing rise in the viewership in India for non-cricket sports such as MMA, Motor Sports and Athletics, both on OTT Streaming and on social media platforms

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