Beat your competition by improving your SEO strategies in compliance with Google’s ranking factors. We have listed down some White Hat SEO techniques to increase your traffic.
Any market has competition, and it can be hard to outperform them on the internet. However, it can become easy when you follow these white hat SEO techniques.
We have written this blog post to help you with your SEO and increase your traffic.
Google’s first position can bring you a ridiculous amount of business. After covid-19, businesses have shifted to the internet and have a better understanding of the potential of digital marketing. They have understood that digital marketing can easily make their businesses successful.
As a result, the digital marketing sector has grown even more. As a result, the demand for learning digital marketing is more than ever. Furthermore, people are enrolling in digital marketing courses more & more.
When a business is not paying attention to digital marketing, they are not paying attention to the numerous opportunities they are missing out on. Hence, you must start with digital marketing and generate more and more revenue.
In this blog, you will learn about the top white hat SEO techniques to increase your traffic. However, let us first understand what SEO is.
What is SEO?
Search engine optimization (SEO) is a set of methods and techniques which help you to gain visibility & traffic on your website.
Search Engines like Google, Bing, etc. have various algorithms & factors that determine the ranking positions of the websites. Getting on the 1st page is crucial for a website because that’s where business is.
Only 25% of users proceed to the second page. On the other hand, 75% of users stick to the first page of a search engine. It means that 75% of your business, leads, or prospects are on the first page.
Hence, SEO becomes essential for a business that needs a strong online presence. However, what are the ways SEO can help in boosting our visibility and traffic?
There are many different strategies in SEO that can help boost your business. These strategies are:
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
- Enterprise SEO
- E-Commerce SEO
There are more categories in these strategies.
If you’re stuck with no growth in the rankings & your SEO techniques are not helping, read through to know the top white hat SEO techniques.
Top White Hat SEO Techniques
1. Quality & Relevance of the Content
Any optimization technique is based on one & only one thing, that is content. Without content, there is now SEO. Moreover, there is no website.
It is crucial to have content on the website as it is the base of the website. However, you cannot place irrelevant and low-quality content on the website.
Google ranks the websites with good quality content higher. However, even if you are not uploading the content for Google, you must upload content for your prospects.
When you are in the seat of your prospect, you will understand what they want from you. Hence, always put high-quality content & keep it very relevant to your prospects.
You must also pay attention to the metrics of the content like:
- Content Age
- Backlinks to the content
You get the best results when your content is optimized. You must use tools like MarketMuse or Surfer SEO to optimize your content.
Moreover, you must also develop authority on the content of your website by linking different domains to your website. It helps Google understand the link metrics to the page.
When your content is optimized with the above metrics, Google will rank it on the first page. Therefore, it is one of the most crucial white hat SEO techniques to boost your business.
2. Better User Experience
Google is for people. Moreover, it is developing its search engines to satisfy a user, and user experience is a crucial ranking factor.
A good user experience can work like magic for you. So, besides the fact that it is an important Google ranking factor, you must put your best efforts into giving your users the best experience when they visit your website.
You don’t want your user to see a messed-up website:
- It damages your ranking on the Search Engine Result Page (SERP).
- It increases the bounce rate, and the users repel such websites.
- It damages your image as a business.
Hence, you must pay attention to the user experience. Better the user experience, better the ranking, conversions & image.
It would help if you emphasized the core web vitals as these metrics are made for calculating the overall user experience. You can calculate your core web vitals on the Google Search Console or Google Page Speed Insights tool.
3. Go Mobile First
Most internet surfing happens through mobile phones, and Google knows that.
People don’t always have access to laptops or PCs. Moreover, in this modern era, people prioritize convenience & it is given by mobile phones. Mobile phones have now unlocked everything you can do through a laptop or a PC.
Moreover, it is much quicker for users to take out their phones, open google & search for what they are looking for.
Hence, you must optimize your website for mobile phones.
Google rolled out its mobile-friendly update in April 2015. Since then, Google has become a bit peculiar about mobile-friendliness.
Is it tough to make a mobile-friendly website? Not. It is not at all tough to make a website mobile-friendly. You can check whether your website is mobile-friendly or not on Google’s Mobile-Friendly Test tool.
For a mobile-friendly website, you need to design your website accordingly. Web designing is not a white SEO technique, but it is necessary to keep your website mobile friendly.
4. Claim your Google Business Profile
Google Business profile is a must. Google Business profile was previously called Google My Business.
It is a free service provided by Google to claim your business profile. In addition, you can list your business on this platform, which provides many benefits.
Many searches on Google End with “near me” and Google business profiles cater to these searches. Moreover, it can bring you a lot of business easily.
With the free listing, you get space on the top of Google’s SERP. It is faster than SEO to get to the top.
Furthermore, you get featured on Google maps. So, a good & optimized profile can help you generate a lot of business.
Google Business is a crucial tool for local & hyperlocal SEO. With the properly optimized Google business Profile, your customers see your listing on top of the SERP.
You can also get the benefit of reviews and ratings so that it acts as social proof. Additionally, it builds trust in the people’s minds seeing your profile.
It would help if you utilized this free tool, as it can get more traffic to your website.
5. Conducting a Detailed Keyword Research
Keyword research is one of the primary activities of SEO. It is a make-or-break activity for any business. You wouldn’t want to target a keyword with a minimal search volume. It wouldn’t bring you any business even if you’re ranking on it.
Adding your keyword to the content and meta-data can help Google to know what your website is made for. Moreover, with the optimized content and keywords, your website might rank in the 1st position.
A couple of tools can help you in your keyword research. Tools like Google Ads Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and Moz Pro.
Select the right keyword for your business and start your optimizations on that keyword. Ensure that you do not stuff your keywords too much in the content.
It will surely help you rank your website better & gain traffic.
6. Content Marketing Plan
If you want to attract more traffic, you need to have a strong content marketing plan. A well-structured content marketing plan can boost your website’s traffic and increase your conversions.
However, you need to have high-quality content on your website to keep the visitor on your website & decrease the bounce rate.
As it is one of the most important Google ranking factors, you need to optimize the content and have a good readability score before posting it.
The content you upload on your website needs to be useful, enjoyable & inspirational simultaneously.
There are various content frameworks like blogs, images, videos, infographics, data images, etc.
7. On-Page Optimization
On-page optimization means optimizing all the content available on a web page. It includes optimizing page titles, meta description, headline tags, alt texts, structured data, internal linking and page URLs.
Your page title needs to be as accurate as possible. A user enters and visits your website when they see the page title. They will enter the website only if the page title satisfies their search.
A meta description is the description of the web page. It holds crucial information about what the page is about. In a way, it is the elaborate content of the page title.
Headline tags are the formatting of the content, which helps Google determine the structure in which the content is written. There should be one H1 & two to three H2 in your content.
Alt texts are the texts that describe an image to the Google Bot on the web page. At the same time, structured data (also known as Schema Markup) is a language uploaded to a website to give more information to Google. Moreover, you can activate SERP snippets with the help of Schema Markup.
All these on-page optimizations can help you boost your ranking and give you traffic instead.
8. Link Building can be Cherry on the Cake.
Once you have completed your on-page optimizations, your websites need to develop authority. To develop authority, you need many links from other websites.
These links will then pass the authority & increase the overall authority of the website. With the right link-building strategies, your website can rank easily on the SERP.
However, you need to develop the links relevant to your website. Right links with high domain authority & traffic can boost your traffic.
You can try various techniques to build links. Some of the link-building techniques:
- Link Earning
- Guest Posting
- Social bookmarking
- Infographic submission
- E-book submission
- Classified submission
- Press release submission
With these white hat SEO techniques, your traffic shall increase. Moreover, your ranking will increase, and you will gain more visibility.
Additionally, as you get more visibility, you shall get more leads & then more conversions.
Overall, these SEO techniques can boost your business & you can reach the pinnacle of success. We hope this blog helps you!
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