Toyota launches Rumion MPV at starting price of Rs 10.29 lakh
New Delhi, August 29, 2023 — Toyota, a leading name in the automotive industry, has unveiled its latest offering, the Rumion MPV, which is based on the Maruti Ertiga platform. Priced attractively from Rs. 10.29 lakh (ex-showroom), the Rumion marks Toyota’s entry into the highly competitive Multi-Purpose Vehicle (MPV) segment, aiming to combine style, functionality, and affordability for Indian consumers.
The Rumion MPV’s design is a fusion of Toyota’s signature aesthetics and the versatile appeal of the Ertiga platform. With its spacious interiors and ample seating capacity, the vehicle is poised to cater to families and urban commuters seeking both comfort and practicality.
“Today’s launch of the Rumion MPV reaffirms our commitment to delivering vehicles that cater to the diverse needs of Indian consumers. With its blend of Toyota’s reliability and Maruti’s engineering, the Rumion stands as a compelling option in the MPV segment,” remarked a Toyota spokesperson.
The Rumion offers a choice of petrol and diesel engine options, catering to varied preferences and requirements. The vehicle’s technology features, safety systems, and connectivity options aim to provide a comprehensive driving experience for both drivers and passengers.
With the launch of the Rumion, Toyota is positioning itself to tap into the growing demand for MPVs in India. The MPV segment, known for its versatility and utility, has gained significant popularity among Indian consumers who seek spacious vehicles suitable for family travel and urban commuting.
The competitive pricing of the Rumion, starting at Rs. 10.29 lakh, underscores Toyota’s commitment to offering value-driven solutions to the Indian market.
The company’s focus on blending Maruti’s engineering prowess with Toyota’s global expertise is expected to resonate with consumers looking for a reliable, feature-rich, and budget-friendly MPV.
As Toyota expands its product portfolio with the Rumion MPV, the company aims to strengthen its market presence and cater to the evolving preferences of Indian consumers. The launch signals Toyota’s continued dedication to innovation and customer-centricity in an ever-evolving automotive landscape.
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