Tushar Narang on Making Golf Accessible Through Technology and Community

An Exclusive Interview with Tushar Narang, Co-founder of Golfoy — India’s biggest golf retail platform

In this insightful interview, Tushar Narang, Co-founder of Golfoy, shares his journey of building India’s largest golf retail platform.

He discusses the inspiration behind Golfoy, challenges faced, and his mission to make golf accessible and aspirational nationwide.

Tushar Narang, Co-founder of Golfoy, started his journey not as a retailer but as a golfer frustrated by how inaccessible the sport was in India.

Determined to change that, he and his team built Golfoy – a platform that not only offers authentic gear but also integrates technology, analytics, and education to enhance player performance.

Over the years, Tushar has steered Golfoy from an e-commerce startup into a community-driven golf-tech brand that aims to make the game inclusive and enjoyable for all.

His approach reflects a clear belief – that niche markets in India aren’t small, they’re just waiting for the right focus and innovation.

What inspired you to launch Golfoy.com, and how did the idea originate?

Tushar Narang: The idea for Golfoy was born out of my own experience as a golfer and the realization that the sport in India was struggling with both perception and accessibility.

Golf has long been seen as an elite pursuit, reserved for a select few, but the real challenge was that equipment and technology were not easily available or affordable for most players.

Back in 2014, when my co-founders and I started Golfoy, we noticed that serious golfers in India were dependent on foreign retailers or intermediaries for quality gear. There wasn’t a single, trusted platform that catered exclusively to the needs of Indian golfers.

We wanted to change that by building an ecosystem that brings together authentic equipment, training tools, and technology – all accessible online.

The goal was never just to sell golf gear, but to make the game more approachable, modern, and performance-driven for a new generation of Indian golfers.

What differentiates Golfoy.com from international competitors or local sports retailers?

Tushar Narang: What sets Golfoy apart is its singular focus. Unlike large sports retailers who stock a little bit of everything, we are entirely dedicated to golf and that focus allows us to go deeper into the sport than anyone else in the market.

We curate equipment from more than 50 international and domestic brands, ensuring authenticity and variety, while also offering our own in-house line, Viper Golf, to make high-quality gear more affordable.

International competitors tend to look at India as a small or complex market, while local retailers often lack the product depth or brand relationships required for golf.

Golfoy bridges that gap by combining the best of both worlds: a global-quality product range with a local understanding of pricing, service, and education.

And now, we’re going beyond retail to build a full-fledged golf-tech ecosystem – one that integrates equipment, analytics, simulators, and training tools to help players improve their game.

How did you overcome challenges unique to niche retail markets like golf in India?

Tushar Narang: Every niche business in India faces its own set of challenges, and golf is no exception. The market is relatively small, the audience is discerning, and awareness is still growing.

One of our earliest hurdles was simply educating people, not just golfers, but also potential golfers – about what to buy, how to use it, and why certain products make a difference.

That’s where our content and education initiatives played a major role. We’ve invested in creating buying guides, reviews, and how-to videos that help players make informed decisions.

Affordability was another barrier, especially since most golf equipment was imported and expensive. Introducing our own brand, Viper Golf, helped us offer good quality at a more accessible price.

Building trust was equally crucial, because golfers are particular about authenticity. By sourcing directly from global brands and offering reliable after-sales service, we were able to establish credibility.

Ultimately, we’ve learned that succeeding in a niche market means combining patience with purpose and focusing on value creation rather than quick scale.

Has Golfoy.com evolved into more than a shopping platform — perhaps a community for golf enthusiasts?

Tushar Narang: That’s actually the direction we’re most excited about. Golfoy today is much more than an e-commerce site. It’s a growing hub for India’s golf community.

We’ve always believed that if we can help golfers play better, connect with others, and enjoy the sport more deeply, business will follow naturally.

So we’ve been expanding into performance tech, golf simulators, and training aids that give players real-time data and feedback. We’re also building educational and community-driven content, everything from product insights to practice tips.

And as we move forward, we’re planning to host demo days, events, and experiential sessions at golf clubs across the country.

The idea is to make Golfoy not just the place where you buy your gear, but the place where you grow as a golfer.

How important is after-sales service and brand education in a specialized segment like golf?

Tushar Narang: After-sales service is absolutely vital in this category. Golf equipment is technical, nuanced, and often highly customized, which means a player’s experience doesn’t end with the purchase – it actually begins there.

Whether it’s helping customers with fitting, warranty claims, or understanding how to get the most out of a launch monitor, we treat after-sales support as an integral part of our brand experience.

Education goes hand-in-hand with that. Golfers – especially beginners – often need guidance on club selection, swing tools, or even maintenance.

By investing time in helping them make the right choices, we’re not only improving satisfaction but also growing the sport itself. In a niche segment, trust and expertise are everything, and good service is what keeps people coming back.

Are you planning to expand Golfoy.com’s presence internationally or open physical experiential stores?

Tushar Narang: Yes, expansion is very much part of our roadmap. While we began as a digital-first platform, we’ve realized that physical experiences play a huge role in a sport like golf.

We plan to open a network of experiential stores by 2027, both inside existing golf clubs and as standalone outlets. These will be more than just retail spaces. They’ll feature simulators, product trials, and interactive sessions that let golfers test and compare equipment before buying.

On the international front, our immediate focus remains on India, where the market is still expanding rapidly, but we do see strong potential in nearby regions like Southeast

Asia and the Middle East, where the golfing community is growing and the retail ecosystem is still developing. Our goal is to make Golfoy a globally recognized Indian brand in golf retail and technology.

What advice would you offer to entrepreneurs building niche sports ventures in India?

Tushar Narang: The biggest lesson I’ve learned is that niche doesn’t mean small. It means focused. You have to understand your audience deeply, solve their specific problems, and build long-term credibility.

In India, niche sports often struggle with perception, access, and affordability, so if you can lower those barriers, you’re already creating value. Be patient.

Niche markets take time to grow, and you’ll often be building the ecosystem as much as the business. Technology and community are also powerful levers; they can help you engage customers in ways that go beyond transactions.

And above all, stay authentic to your mission. In our case, it was never about just selling golf equipment; it was about making golf more inclusive, data-driven, and enjoyable for everyone who loves the game.

The interview with Tushar Narang highlighted his visionary approach to transforming golf retail in India.

His dedication, innovative ideas, and commitment to accessibility have made Golfoy a pioneering platform inspiring growth and passion within the country’s golf community.

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