Up your Summer Makeup Routine with asa’s natural, vegan, refillable and cruelty-free products

Sukriti and Asha Jindal Khaitan

asa beauty, India’s first luxury clean beauty brand which consists of carefully crafted, authentic, purposeful products that are more than 92% Natural, Vegan, Refillable, Sustainable and free from animal cruelty. 

asa beauty offers a complete range of luxury beauty products, just perfect for the summers that will keep your skin looking hydrated and glowing without making it dry and patchy. The makeup varies from the following products:

  • asa Luminising Powder
  • asa Finishing Powder 
  • asa Powder Foundation
  • asa Easy Blend Concealer
  • asa Crème Lipstick
  • asa Hydra-Matte Lipstick
  • asa Lip & Cheek Tint
  • asa  Every day Mascara 

With the brand’s philosophy of ‘Clean Awakening’, a purpose that aspires to become a movement, an act of consciously awakening oneself to a more conscious way of being. 

asa is not just another luxury beauty brand, but it’s the answer to the Global Indian woman’s quest for purposeful luxury and is here to disrupt the Indian beauty landscape. 

Continuing with the Refillable Programme, all the products come with their own refills. This aims to help our consumers minimize wastage and reduce their carbon footprint. 

The entire brand range is available on www.asabeauty.com, Nykaa and all leading e-commerce retailer platforms. 

The makeup ranges from INR 1750 to INR 2900 while the refills range from INR 1250 to INR 2450.