An interview with Varun Moolchandani, Executive Director of Archies
In this interview, we speak with Varun Moolchandani, Executive Director of Archies, a brand that has been a cornerstone of heartfelt gifting in India for over 45 years.
Varun shares his personal journey with Archies, reflecting on the legacy of emotional connections and meaningful relationships that the brand embodies.
He also discusses how Archies continues to innovate while staying true to its core ethos of helping people express their feelings beautifully.
How has Archies evolved its Valentine’s Day offerings to keep up with changing consumer preferences
Varun Moolchandani: Valentine’s gifting has transformed beyond just flowers and greeting cards. While these remain classics, today’s consumers seek personalized, experiential and digital friendly gifts.
At Archies, we’ve expanded our collection to include customized keepsakes, LED Photo frames, interactive greeting cards and premium hampers that reflect the modern ways people express love. Additionally, we have enhanced our same-day and express delivery services to cater to last-minute shoppers.
What are the most popular gifting trends you’ve observed from Rose Day to Valentine’s Day?
Varun Moolchandani: We’ve seen a rise in personalized gifts, including engraved accessories, photo-based keepsakes, and heartfelt message scrolls. Gift boxes and curated hampers are also in demand, allowing people to mix and match chocolates, soft toys and greeting cards.
How does Archies balance its offline legacy with the growing demand for online and personalized gifting?
Varun Moolchandani: While our physical stores remain the heart of the Archies experience, our digital transformation has been a key focus.
Archiesonline.com now offers a seamless experience, featuring customization tools that allow customers to personalize gifts. We also collaborated with quick commerce like Blinkit, Swiggy Instamart, Zepto and Flipkart to make gifting more instant and accessible.
Are there any special marketing campaigns or exclusive product launches planned for this Valentine’s season?
Varun Moolchandani: Yes, this year we’ve launched exclusive Valentine’s gift hampers, featuring handpicked products that celebrate love in all its forms. Our marketing campaign revolves around “The Love Carnival” #PyaarKaOGSolution Archies highlighting love for all relations.
Have you noticed a rise in alternative celebrations like Galentine’s Day or self-gifting trends?
Varun Moolchandani: Absolutely! Galentine’s Day and self-love gifting have seen a significant rise. We now offer friendship-themed gifts, self-care hampers. Consumers are embracing self-gifting, choosing products that bring them joy-be it soft toys, scented candles or journals.
How does Archies differentiate itself in a highly competitive gifting market during this season?
Varun Moolchandani: Archies stands out – because we don’t just sell gifts – we sell emotions. Our legacy, quality and deep understanding of relationships set us apart.
We continuously innovate with unique, sentimental and customizable products while ensuring accessibility through our vast store network and online presence. Our ability to combine nostalgia with online gifting trends give us an edge in a highly competitive market.
What’s your vision for the future of Valentine’s gifting, and how is Archies preparing for these evolving trends?
Varun Moolchandani: Archies is investing in technology, collaborations and creative product lines to stay ahead of these trends while keeping the emotional essence of gifting alive.
As we conclude our conversation, Varun Moolchandani emphasizes the enduring significance of Archies in fostering connections through thoughtful gifting.
His passion for the brand’s legacy and commitment to innovation shines through, ensuring that Archies remains a beloved choice for expressing emotions.
With a rich history and a forward-looking vision, Archies is poised to continue its journey of heartfelt gifting for generations to come.
| Are you an
Entrepreneur or Startup? Do you have a Success Story to Share? SugerMint would like to share your success story. We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories
|
Read more Success story of India entrepreneurs & startups at SugerMint. Follow us on Twitter, Instagram, Facebook, LinkedIn