Interview: Vedanshee Patel, Founder of Vedanshee Patel Jewellery

Vedanshee Patel

An interview with Vedanshee Patel, Founder of Vedanshee Patel Jewellery, a new-age brand offering high-end contemporary jewelry

Welcome to an insightful interview with Vedanshee Patel, the visionary founder of Vedanshee Patel Jewellery. She has redefined the concept of contemporary elegance in the world of jewelry. Her exquisite designs blend traditional craftsmanship with modern aesthetics, creating pieces that resonate with sophistication and charm.

Vedanshee’s passion for artistry and innovation shines through each meticulously crafted collection, making her brand a coveted choice for those who seek distinctive and timeless pieces.

Can you share with us the inspiration behind starting your own label of jewellery and how your journey as a jewellery designer began?

Vedanshee Patel: The inspiration behind starting my own jewellery label was deeply rooted in my love for fashion and creativity. From childhood, I was always mesmerised by jewellery. I remember wearing my mother’s and grandmother’s jewellery, feeling a profound connection to the stories each piece of their jewellery carried. I spent countless hours joining different earrings and other accessories like beads to make necklaces.

I would often visit stores that sold beads and other jewellery-making materials, also I enjoyed making rings and bracelets not just for myself but also for other girls around me. These early experiences laid the foundation for my journey as a jewellery designer. Thereby, I wanted to create a brand that showcased exquisite jewellery designs and told a story.

My goal was to blend traditional craftsmanship with contemporary aesthetics inspired by nature, offering a wide range of jewellery pieces that resonated with individual personalities and tastes.

What sets your brand apart from other jewellery brands, and what do you believe makes your designs unique?

Vedanshee Patel: We place the utmost importance on craftsmanship and quality. Each piece is crafted using the finest materials and techniques, ensuring durability and beauty that lasts for a long period. Our design philosophy is highly inspired by Mother Earth and revolves around timeless elegance. While trends come and go, we focus on creating designs that transcend fleeting fashion.

Each jewellery piece in our collection is designed with sophistication and grace, ensuring it stays beautiful. Our artisans are skilled in traditional methods and innovative approaches, allowing us to create jewellery that stands out in terms of aesthetics.

How do you approach the design process for your jewellery pieces? Can you walk us through your creative process from concept to creation?

Vedanshee Patel: Every design journey begins with inspiration. We draw inspiration from diverse sources to spark creativity. Once that part is done, we then start designing the jewellery by using computer software. We explore various shapes, forms, and details, ensuring each design aligns with our brand’s guidelines. These designs evolve through iterations, refining the concept until it aligns with our vision.

Our artisans then prototype the piece, experimenting with different materials and techniques to achieve the desired look and feel. This stage ensures that every detail, from crystal or diamond settings to metal finishes, meets our high standards of craftsmanship. Our skilled artisans bring the design to life.

We conduct rigorous inspections to maintain our commitment to excellence. Quality assurance is crucial at every stage of production. Lastly, we involve clients throughout the journey, seeking feedback to refine and perfect the design.

Whether it’s adjusting proportions, customising details, or ensuring comfort, we prioritise client preferences to ensure each piece of jewellery exceeds expectations.

Your designs often incorporate floral influences. Can you talk about how nature inspires your creations and the significance of natural elements in your jewellery?

Vedanshee Patel:Mother Earth consistently inspires our design process. We take inspiration from the heavenly Gardens of Eden. Our jewellery is inspired by the flower shapes, forms and colours. Whether it’s our Passionate Crimson series or the Brilliant Blues series of jewellery, all are inspired by the colours and forms of the flowers.

Flowers hold deep meanings across various traditions. The lotus symbolises purity and enlightenment, while the rose signifies love and passion. By incorporating these symbols into our designs, we aim to give our jewellery layers of significance that resonate personally with our clients.

Building a brand requires effective marketing and branding strategies. How do you approach branding and promoting Vedanshee Patel Jewellery to reach your target audience?

Vedanshee Patel: Building the Vedanshee Patel brand has been an exciting journey, and our approach to marketing and branding is multifaceted. We leverage social media platforms to connect directly with our audience, showcasing our exquisite collections through visually engaging content. Collaborating with influencers and fashion bloggers helps us reach a broader audience and adds credibility to our brand.

We also focus on storytelling, sharing the craftsmanship and meticulous process behind each piece of jewellery. This educates our customers and creates an emotional connection with the brand.

Participating in high-profile fashion events and exhibitions further enhances our visibility and allows potential customers to experience our jewellery first-hand. Additionally, our website is optimised with detailed product descriptions and high-quality images.

As the founder of your own jewellery brand, what have been some of the biggest challenges you’ve faced, and how have you overcome them?

Vedanshee Patel: One of the biggest challenges has been establishing trust in a highly competitive luxury market. When dealing with high-value items like jewellery, customers need to feel confident about the quality and authenticity of the pieces.

To overcome this, we ensure transparency in our sourcing and crafting processes and use only the finest materials, like high quality premium cubic zirconium like euro, swarovski, sprankle and various semiprecious gemstones.

Do you offer custom design services, and if so, how do you collaborate with clients to bring their vision to life?

Vedanshee Patel: Yes, we do offer custom design services, which is one of the most rewarding aspects of our work. The process begins with an in-depth consultation where we discuss the client’s vision, preferences, and any specific details they want to incorporate. This can include anything from the type of gemstone to the metal finish and design intricacies.

We show them a rough draft on AutoCAD. Throughout the process, we maintain close communication with the client, making adjustments as needed to ensure their vision is fully realised. Once the design is approved, our skilled craftsmen bring the piece to life with meticulous attention to detail. The end result is a unique, personalised piece of jewellery that holds special significance for the client.

What are your long-term goals for your brand, and where do you see the brand in the next five to ten years?

Vedanshee Patel: In the next five to ten years, I envision my brand becoming a recognised name in the semi-precious jewellery category, not just in Ahmedabad but all over Gujarat. Our long-term goals include expanding our product range to include more innovative designs and exploring new materials like eco-friendly alternatives that align with our commitment to quality and sustainability.

We aim to establish a stronger presence across Gujarat and enhance our e-commerce platform to provide a more personalised and immersive online shopping experience.

In conclusion, Vedanshee Patel’s journey with her eponymous jewelry brand epitomizes creativity and excellence in the realm of contemporary jewelry. Her commitment to quality and design innovation continues to shape trends and inspire fashion enthusiasts globally.

As Vedanshee Patel Jewellery continues to evolve, Vedanshee’s dedication to craftsmanship and artistic vision ensures that each piece remains a symbol of elegance and individuality in the ever-changing world of fashion.

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