Vicco Labs launched its latest campaign #WashKaroSquashKaro for Turmeric Face wash
Vicco Labs has launched a new marketing campaign #WashKaroSquashKaro to promote its Turmeric Face wash. The product helps improve complexion, reduce blemishes, and get rid of excess oil.
Vicco has launched its latest campaign #WashKaroSquashKaro for its turmeric face wash. The campaign is live on TV and digital platforms.
The marketing campaign is created by Yellow Windows Communications. The jingle-based advertisement aims to encourage young people to try out the new Vicco Facewash and treat all their skin problems such as acne, pimples and dark spots.
In addition, Vicco Laboratories plans to take advantage of all the potential digital media that could help connect Vicco with youth.
Devesh Pendharkar, Director, Vicco Laboratories, said that our Turmeric facewash has been developed keeping in mind teenagers as they have to face the problem of pimples at an early age.
We have been producing Ayurvedic products for seven decades. Turmeric Face Wash is another quality product that we have launched in our skin care portfolio. “Vicco is known for its quality products.” he added.
The new campaign, primarily known for its two main brands – Vicco Vajradanti and Vicco Turmeric, is an attempt to establish Vicco Turmeric Face wash as a new brand, said Jyotsna Bhat and Virendra Saini, managing partner of Yellow Windows Communications.
“Our research has given us a better understanding of young people’s fears about their skin.The face is the first thing that comes to mind when you meet someone and so pimples, acne and other skin problems are a big self-deprecating, it was the understanding that inspired us to make this communication.
Turmeric is a natural ingredient that has many benefits for the skin. Through our film, we have built the brand’s popularity in such a way that everyone knows about its benefits and is using it, “they said.
Vicco Labs is hoping that the new facewash will be a big hit with consumers. So far, the response to the campaign has been positive.
Many people are interested in trying the product and are eager to see how it works. Vicco Labs is confident that the Turmeric Facewash will be a success.
About Vicco Laboratories:
Vicco Laboratories is a leading manufacturer of natural products in India. The company was founded in 1952 and has since been dedicated to providing quality products made from natural ingredients.
Vicco Laboratories is committed to using only the best ingredients and ensuring that all products are safe for use.
The company has a wide range of products, including cosmetics, skincare, hair care, and health supplements. Vicco Laboratories is headquartered in Mumbai, India.
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