Skincare Revolution: A Conversation with Vidur Kapur, Director of O3+ Professional Skincare

An interview with Mr. Vidur Kapur, Director of O3+ Professional Skincare, a trusted name across India’s salon ecosystem

In this exclusive interview, we speak with Mr. Vidur Kapur, Director of O3+ Professional Skincare, a brand synonymous with quality in India’s salon ecosystem. With a commitment to innovation and excellence, Mr. Kapur shares insights into the brand’s journey and its impact on skincare.

Can you share the story behind the founding of O3+ Professional Skincare and what inspired you to enter the skincare industry?

Vidur Kapur: The story of O3+ begins with a vision that dates back to 1967, when India was witnessing the early rise of homegrown salons and a cultural boom through Bollywood.

It was during this transformative time that our family became closely associated with the evolving beauty industry. My grandfather started by supplying essential salon consumables like hair clips to makeup artists and beauticians, building trusted relationships within the professional community.

By the 1980s, our family expanded into skincare, offering high-performance products tailored specifically for salon use. O3+ was officially launched later, but its foundation was built on decades of experience, understanding, and commitment to professional skincare.

My inspiration to lead O3+ stemmed from a deep-rooted belief in transforming the skincare landscape in India. In 2004, we launched our first Dermal Zone range, made for salons and skin professionals.

From there, O3+ has grown with each milestone: from introducing Agelock luxury facials in 2010, to launching our digital flagship store in 2012, and finally entering the retail space in 2020, making advanced skincare accessible at home.

We’ve always stood for education, innovation, and business growth—and we’ve stayed committed to clean, responsible beauty.

As O3+ celebrates its 21st anniversary, what are some of the key milestones that have defined the brand’s journey?

Vidur Kapur: As O3+ celebrates its 21st anniversary, the brand reflects on a journey marked by innovation, growth, and industry-firsts that have shaped the professional skincare landscape in India:

A pioneer in the professional skincare space, O3+ was one of the first to introduce oxygen facials and advanced treatments in India. Today, it stands as the highest-selling salon facial brand in India.

Staying ahead of the curve, O3+ has consistently expanded its portfolio to include clinically backed formulations and innovative ingredients such as exosomes and hydrogel masks, setting new benchmarks in the skincare industry.

With its successful foray into quick commerce (Q-commerce), O3+ has made high-performance skincare more accessible than ever.

How has the skincare market in India evolved over the past two decades, and how has O3+ adapted to these changes?

Vidur Kapur: Over the past two decades, the skincare market in India has evolved from a focus on professional salon treatments to greater consumer demand for at-home, science-backed, and convenient skincare solutions.

Early on, salons were the primary channels for advanced skincare. Later, ingredient awareness and DIY routines grew, followed by a strong shift towards clean beauty and personalized products.

O3+ has adapted by starting as a professional salon brand offering clinical treatments, then expanding into at-home kits and online sales.

Recently, O3+ embraced quick commerce, making premium professional skincare instantly accessible without compromising quality.

This constant innovation and focus on both professionals and end-users have helped O3+ stay ahead in India’s fast-changing skincare market.

What sets O3+ apart from other skincare brands in the professional segment?

Vidur Kapur: O3+ stands out by combining clinical-grade innovation with salon-friendly usability, making it uniquely positioned in the professional skincare space. Here’s what differentiates it:

Bridging Salon & Clinical Skincare: Unlike mass-market or luxury brands, O3+ is designed exclusively for professional use in salons, spas, and clinics—offering advanced treatments typically found in dermatology settings.

Science-Backed Innovation: O3+ uses cutting-edge technologies like exosome-based repair, hydrogel and bio-cellulose masks, and even niche treatments like belly masks for postpartum care—rare in the professional skincare space.

Customizable, Pro-Grade Solutions: It empowers professionals with peels, boosters, and serums tailored to individual skin concerns, allowing for personalized, results-driven treatments.

In short, O3+ blends science, personalization, and professional expertise, setting it apart from both mass-market and traditional professional skincare brands.

Can you discuss the importance of research and innovation in developing O3+ products?

Vidur Kapur: Research and innovation are at the core of O3+ product development. Every formula is backed by clinical testing and scientific studies to ensure safety and effectiveness.

The brand focuses on using advanced technologies like exosomes and hydrogel delivery systems to stay ahead in skincare.

Innovation also helps O3+ address real skin concerns with targeted solutions, such as belly masks for stretch marks and customizable peels for professionals. This commitment to research ensures that O3+ continues to offer high-performance skincare that delivers visible results.

How do you ensure that O3+ products meet the diverse needs of your customers, including professionals and end-users?

Vidur Kapur: O3+ ensures its products meet the diverse needs of both professionals and end-users through a combination of thorough research, expert collaboration, and customization options.

The brand works closely with dermatologists, estheticians, and skincare specialists to understand various skin types, concerns, and treatment requirements. This collaboration helps in formulating products that are effective and safe for different skin conditions.

Additionally, O3+ offers a wide range of solutions, from professional-grade treatments like peels and boosters to easy-to-use daily skincare kits for end-users.

Products are designed to be adaptable, allowing professionals to customize treatments based on individual skin needs. O3+ also invests in continuous innovation and clinical testing to maintain high standards and address evolving skincare trends.

This multi-layered approach ensures that both professionals and consumers get personalized, results-driven skincare solutions that cater to diverse skin types and concerns.

Can you share any exciting new products or initiatives that O3+ is planning to launch in the near future?

Vidur Kapur: Yes, O3+ is building on its commitment to innovation with exciting new offerings. A key highlight is its collaboration with Mijoo Korea, bringing together Korean skincare science and O3+’s professional expertise.

These products like facials and sunscreens—use Korean ingredients tailored for Indian skin, marking a unique East-meets-India approach.

In terms of innovation, O3+ is expanding its range of treatment-driven formats, including:

• Hydrogel Masks for deeper active delivery
• Belly Sheet Masks targeting stretch marks and postpartum skin
• Pedi Bright Hand & Foot Cream Masks in glove and sock formats for salon-style hand and foot care at home

These launches reflect O3+’s focus on high-performance, specialized skincare that blends professional results with convenience for today’s consumers.

What advice would you give to aspiring entrepreneurs looking to make their mark in the skincare industry?

Vidur Kapur: Find your niche and work with experts. Focus on a specific market segment, like salons or a particular skin concern, and partner with professionals to build trust.

• Invest in research and quality. Use the latest science and test your products thoroughly to ensure they are safe and effective.
• Create complete solutions. Offer products that cover all skin needs—from prevention to treatment—to build loyal customers.
• Innovate and educate. Provide unique treatments and clearly explain how they work to stand out.
• Build strong relationships with professionals. Train and educate skincare specialists so they become your brand advocates.
• Let quality speak for itself. Focus on delivering real results to encourage word-of-mouth growth.
• Be sustainable. Use eco-friendly ingredients and packaging to meet modern consumer expectations.
• Plan for growth across multiple sales channels. Combine salon, online, and retail sales to reach more customers. Back your claims with research. Use clinical studies and tests to build trust and credibility.

Mr. Vidur Kapur’s vision for O3+ Professional Skincare reflects a dedication to enhancing beauty and confidence. As the brand continues to evolve, its influence in the salon industry remains strong, promising a future where skincare is both effective and accessible for all.

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