Vikas Jain Illuminates Future of Pharmaceutical Track and Trace Technologies at CPHI Bangkok

CPHI South East Asia conference assembled leading industry experts and innovators to explore the new trends and solutions in the pharmaceutical industry. Vikas Jain, CEO and Founder of Acviss delivered an insightful discussion on the emerging technologies for pharmaceutical track and trace.

Jain addressed the critical need for refined solutions to combat counterfeiting and maintain product authenticity throughout the supply chain. An upgrade to the existing solutions available. He points out that counterfeit operations have become smarter and next-generation technologies are required to provide accurate and crucial perspectives.

Future of Track and Trace

The CPHI SEA event was a massive crowd-puller and Jain’s session drew significant interest from pharmaceutical leaders, technology providers and regulatory experts.

The founder of Acviss indulged in the growing cases of supply chain fraud, where he highlighted the severe risks of sticking to the existing solution and how it impacts consumer safety and disrupts global trade. “Counterfeiting is rampant, especially in the pharmaceutical industry.

Governmental bodies are making regulations stringent but it relies heavily on pharma companies to enforce them. Traditional methods of track and trace to prevent supply chain tampering and interventions are becoming obsolete. This begs for a rapid change fulfilling the sustainability and ethical practices requirements we must abide by,” he says.

He emphasised that the single-layered approach is a major reason traditional security measures are falling short, and counterfeiters exploit the technological vulnerability.

A significant focus of Jain’s presentation was the role of blockchain technology in pharmaceutical track and trace and anti-counterfeiting. “Currently, blockchain acts as an immutable ledger that helps to bring transparency and accountability across the supply chain.

However, the amalgamation of advanced labelling systems like Acviss Yellow Label allows blockchain-powered authentication with supply chain traceability. This enables real-time tracking and secure, accessible records of every transaction,” Jain added.

The implementation of AI-powered authentication solutions has become a major trend owing to its efficiency and error-free process. Acviss, the brand protection and supply chain security solution provider founded by Vikas Jain has been excelling at securing products with AI-powered multilayered label solutions.

The Yellow Label has been powering multiple chemical and agro-science companies for precise tracking of their supply chain.

He stressed how QR codes are becoming outdated due to their ease of replicability. “The yellow label is capable of providing end-to-end traceability and security. Composing multiple layers of authenticity and integration of Artificial Intelligence has made the label non-cloneable and a healthy successor to the existing QR code method widely adopted in the industry,” He points out.

The event was co-partnered by WPO and AIPIA who agreed that continued innovation and collaboration in the industry is primal for implementing a trusted supply chain.

Acviss is a global leader in brand protection and supply chain security solutions, offering technologies to safeguard product authenticity and combat counterfeiting.

With a focus on innovation and customer engagement, it also provides solutions including unique non-cloneable security labels, blockchain-based tracking and AI-powered counterfeit online and offline detection.

Through its comprehensive services, they have secured over 2 billion products and catered to over 80 brands globally. Acviss is a member of global anti-counterfeiting organisations; ASPA and AIPIA, dedicated to ensuring product integrity and enhancing brand trust across industries.