Interview with Vishal Mehta, Founder & Director of Mitt Arv, India’s first innovative legacyTech platform

An exclusive interview with Vishal Mehta, Founder & Director of Mitt Arv, India’s first innovative legacyTech platform

Mr. Vishal Mehta, a visionary entrepreneur and the Founder & Director of Mitt Arv, has been at the forefront of revolutionizing the tech industry in India. As the brains behind Mitt Arv, India’s pioneering legacyTech platform, he has played a pivotal role in reshaping the landscape of legacy and inheritance management.

With a deep commitment to innovation and a relentless pursuit of excellence, Mr. Mehta has steered Mitt Arv to become a game-changer in the digital realm, redefining how individuals safeguard and pass on their legacies. In this exclusive interview, we delve into the journey, insights, and future prospects of Mitt Arv under the guidance of its visionary leader.

Could you start by providing an overview of Mitt Arv and the inspiration behind creating legacyTech platform?

Vishal Mehta: Mitt Arv, which translates to ‘My Legacy‘ in Swedish, is an innovative legacy-tech startup on a mission to transform the way we approach end-of-life planning. Our Vision is to ensure no individual is left with financial or emotional chaos on the passing away of a loved one.

Our primary goal is to empower individuals to proactively plan for the future, encompassing not only the practical aspects like listing and sharing assets but also the critical dimension of emotional well-being. We’re on a journey to challenge and eliminate the existing stigma surrounding conversations about death.

The genesis of Mitt Arv finds its roots in the challenging circumstances brought about by the COVID-19 Delta wave. While based in Singapore, I witnessed the devastating impact of COVID-19 on the life of one of my former classmates. This experience highlighted the inability to effectively communicate my own emotions and intentions to my family, given the circumstances.

Additionally, I personally encountered the significant challenge of organising my assets and found a lack of user-friendly tools to facilitate this essential task. It was in response to these real-world challenges that the concept of ‘Mitt Arv’ was conceived, breathing life into our platform.

Mitt Arv is not just a project; it’s a response to the pressing need for comprehensive end-of-life planning and a testament to our commitment to helping individuals and families navigate these crucial aspects with ease and confidence.

Legacy planning is a unique and innovative concept. Can you explain how Mitt Arv helps individuals plan and share their legacies and emotional messages with loved ones after their demise?

Vishal Mehta: Mitt Arv facilitates the sharing of legacies and emotional messages with loved ones after an individual’s passing by harnessing the power of technology and establishing robust systems to guarantee the transmission of user-captured messages to the chosen recipients. Users can express their feelings through meaningful messages, creating strong emotional connections with loved ones, and leaving a precious legacy to

be cherished forever. They can safeguard not just their messages but also their valuable possessions for future generations. Mitt Arv offers a way for individuals to pass on their wisdom, affection, and personal stories to their dear ones, even when they can no longer be there in person.

We use the trust which users have on their relationships and identify them as ‘Trusted Contacts’ who would inform us of the status of the customer’s life.

What led you to recognize the need for a platform like Mitt Arv? Are there any personal experiences or stories that motivated you to create this platform?

Vishal Mehta: When my classmate tragically passed away during the COVID-19 Delta wave, leaving behind a two-year-old daughter, I was deeply shaken. At that time, my own son was only six months old, and it was a moment that filled me with fear.

It was during this di cult period that I came to understand the importance of preserving our legacies, not just in terms of financial assets, but in the form of our emotional connections and unspoken feelings.

It was then that I decided to create a financial will and organize my assets. However, I soon realized that there was no easy-to-use tool to help with this crucial task.In the midst of a global pandemic, I also grappled with the significant challenge of expressing the warmth and love in my heart to my loved ones, longing for a way to bridge that emotional gap.

This shared journey is what led to the birth of Mitt Arv, with the mission of empowering individuals and families to protect their legacies, embrace their emotions, and safeguard their assets.

The concept of storing emotional messages and asset details for posthumous sharing is quite sensitive. How do you ensure the security and privacy of the user’s data on Mitt Arv?

Vishal Mehta: At Mitt Arv, safeguarding the most personal and valuable information of users is our top priority. We understand the sensitive nature of the emotional messages and asset details the users entrust to us, and we take our responsibility to protect them very seriously. To ensure the utmost security and privacy, we have implemented a comprehensive approach:

First, we employ user tokenization, a robust technique that enhances privacy and data security. This means that the individual data of the users is anonymized and kept separate from any identifiable information, strengthening the overall security of their stored content.

Additionally, all data they entrust to us is encrypted both when it’s stored and when it’s transmitted. This encryption protocol is designed to ensure

that even our leadership and administrators cannot access the personal data of our users, assuring the utmost confidentiality for everything they store on our platform.

We’ve also chosen to store all aggregated data metrics in an Azure-controlled data lake. Azure is renowned for its robust security measures, providing an extra layer of protection for user data. These aggregated metrics are instrumental in improving our services and products.

By implementing these comprehensive security measures, we aim to provide the users with a high level of confidence that their personal and emotional data is treated with the utmost care and respect, in line with the core values of privacy and security that Mitt Arv upholds. Their trust is our greatest asset, and we’re committed to preserving it at all times.

How do you envision the impact of Mitt Arv on families and individuals? What benefits do users gain from using this platform?

Vishal Mehta: Mitt Arv, with its two products, “Asset Vault” and “Emotional Will,” envisions a significant and positive impact on families and individuals by addressing essential aspects of legacy planning.

“Asset Vault” offers a secure environment for users to list and store valuable assets and documents, thereby safeguarding wealth and assets for future generations and reducing the risk of disputes or loss. Moreover, by encouraging users to create emotional wills, Mitt Arv fosters emotional connections within families, providing comfort and support during the cult times.

This ease of communication extends to helping users express their wishes and intentions, both financially and emotionally, ultimately reducing misunderstandings and conflicts among family members. Furthermore, Mitt Arv encourages long-term planning, empowering individuals to take proactive steps, which can alleviate the stress and burden on their loved ones during times of transition or loss.

This sense of empowerment leads to greater peace of mind and a more fulfilling life, knowing that they have protected and preserved what matters most.

As a tech entrepreneur, what were the major challenges you faced while developing Mitt Arv, and how did you overcome them?

Vishal Mehta: Established technology companies encounter challenges when it comes to determining the right processes and technology stack to adopt. We, too, had to carefully consider various factors before settling on our

current processes. To address this, we leveraged our extensive experience and sought guidance from mentors, which not only validated our processes but also helped us stay up-to-date with emerging trends tailored to our specific needs.

For tech startups, this challenge becomes even more pronounced, especially when hiring interns. We tackled this by implementing cohort-based hiring, where we bring on more individuals than needed and foster healthy competition among the new hires.

This approach ensures that they give their best and creates a mutually beneficial situation for everyone involved. Additionally, cohort-based hiring streamlines onboarding, requiring us to do it only once a month instead of frequently expending energy on the process.

Legacy planning is a complex and often emotional process. How does Mitt Arv provide guidance and support to users in making these important decisions?

Vishal Mehta: At Mitt Arv, we offer comprehensive guidance and support to our users as they navigate the complex and emotional process of legacy planning. With our two flagship products, “Asset Vault” and “Emotional Will,” we aim to provide a helping hand during this crucial journey.

Our “Emotional Will” product recognizes the emotional dimension of legacy planning, allowing our users to create lasting legacies by sharing heartfelt messages with their loved ones. This unique feature empowers individuals to express their emotions, values, and wishes, making the legacy planning process deeply personal and profoundly meaningful.

In addition to the emotional aspect, we prioritize the security of our users’ financial and personal information. With “Asset Vault,” we offer a secure environment to safeguard asset information, providing peace of mind and ensuring that one’s legacy is protected for future generations. This secure digital vault is designed to alleviate any concerns associated with the safety of financial assets for users.

We understand that legacy planning involves managing a multitude of information. Therefore, our platform centralizes all essential financial and asset-related data in one place, simplifying the legacy planning process and guaranteeing that no vital details are overlooked.

Moreover, we are committed to offering unwavering customer support to our users. We understand that legacy planning can be an emotionally challenging process, and our dedicated customer support team is always

available to address any questions or concerns, offering the human touch that can provide emotional support and guidance when needed most.

Last but not the least, security and privacy are paramount to us. We take every measure to ensure that all user data, whether financial or emotional, is stored securely. This commitment to data security offers our users peace of mind, alleviating some of the anxiety that can often accompany the legacy planning journey.

In a country like India, where cultural and familial values are strong, how has the platform been received by users, and what are some of the unique challenges or opportunities you’ve encountered in this market?

Vishal Mehta: In a country like India, where strong family ties and cultural values hold significance, “Mitt Arv” has a chance to make a meaningful impact, but it won’t be without its own set of opportunities and challenges. One opportunity we see is the changing digital landscape of India. With more and more people getting online and using smartphones, we can reach a broader audience, particularly the tech-savvy younger generation.

However, there’s a challenge we must address too. Many older individuals, who often possess significant assets, may not be as comfortable with digital tools. We’re working hard to create user-friendly interfaces to bridge this gap.

In addition, for some of our products, we are introducing a collaboration feature where the non-tech savvy generation can take assistance of the younger generation to create memories and list assets for their legacy planning.

Our Emotional Will product aligns well with India’s deep-rooted cultural and familial values. In a society where leaving a legacy for loved ones and passing down values is highly valued, this product can resonate deeply.

But there’s also a challenge we need to overcome. The idea of digitizing and preserving emotional wills is relatively new in a traditional society like India, so we are working to explain the concept effectively.

Customization and localization are key to our success in India. Tailoring our products to cater to the diverse cultural and linguistic backgrounds in the country can greatly enhance user engagement. This presents a clear opportunity.

However, it’s not without its di culties. Adapting to various regional preferences and ensuring that our platform is accessible in multiple languages can be resource-intensive. Nonetheless, we are committed to addressing these challenges to ensure “Mitt Arv” becomes a valuable and trusted platform for individuals and families in India.

What is your long-term vision for Mitt Arv? Are there any new features or expansions in the pipeline to enhance the platform’s capabilities?

Vishal Mehta: Our vision is to create a go-to platform for individuals and families, independent of geography, language, or net worth barriers, and to empower them in preserving their legacies and embracing their emotions. Our vision is to also ensure no person is dealing with emotional or financial chaos on the passing away of a loved one.

We aim to redefine how people plan for life’s ultimate event, providing a comprehensive and user-friendly set of tools. In addition to our existing products, “Asset Vault” and “Emotional Will,” we are developing innovative features such as the Time Capsule, as well as a range of add-ons, to enhance our users’ ability to plan for the future in a more e cient and meaningful manner.

By continually enhancing our platform’s capabilities and expanding our range of offerings, we aspire to be the trusted partner for anyone looking to safeguard their assets, create lasting emotional connections, and ensure their legacy lives on.

In today’s fast-evolving digital world, the importance of platforms like Mitt Arv, led by individuals like Mr. Vishal Mehta, cannot be overstated. His relentless dedication to innovation and his ability to foresee the needs of a changing society have solidified Mitt Arv’s position as a pioneering force in the legacyTech industry.

As we conclude this insightful interview, it is evident that Mr. Mehta’s vision and Mitt Arv’s innovative legacy management solutions have already left an indelible mark on India’s tech landscape. The future undoubtedly holds promising opportunities as this visionary leader continues to shape the way we perceive, preserve, and pass on our legacies in the digital age.

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