From Challenges to Triumphs: Vishal Pacheriwal Discusses Parnika India’s Journey

An interview with Vishal Pacheriwal, Director of Parnika India, Saree, Kurti & Women Fashion Manufacturer in Surat, Gujarat

In this exclusive interview, we speak with Vishal Pacheriwal, the dynamic Director of Parnika India, a company renowned for its innovative approach in the industry.

With a keen focus on sustainability and growth, Vishal shares his insights on the challenges and triumphs faced by Parnika India, as well as his vision for the future.

Can you share the journey of Parnika India and how it has evolved over the past 40 years in the ethnic wear industry?

Vishal Pacheriwal: Parnika India was founded 40 years ago with a vision to redefine ethnic fashion by offering high-quality, stylish, and comfortable attire. What started as a small-scale manufacturing unit has now grown into a well-established brand catering to both domestic and international markets.

Over the decades, we have embraced innovation, expanded our product range, and built a reputation for exceptional craftsmanship. From traditional designs to contemporary ethnic wear, we have continuously evolved to meet the ever-changing demands of our customers.

Today, our team consists of over 500 skilled artisans and professionals, we process over 10 lakh meters of fabric annually, and our turnover has crossed ₹110+ crores.

Our vision remains steadfast—to redefine fashion while maintaining affordability, enabling small-town resellers to premium showrooms to thrive.

What are the key challenges you have faced in the manufacturing and export sector, and how have you overcome them?

Vishal Pacheriwal: The biggest challenges we have faced include:

• Managing Production Scale: As demand increased, we had to ensure that our production capacity grew without compromising quality. We achieved this by investing in hi-tech machinery and skilled workforce.
• Global Market Competition: To stand out in the export market, we focused on unique designs, quality fabrics, and timely delivery.
• Supply Chain Disruptions: Especially during the pandemic, logistics became a major issue. We built strong relationships with suppliers and logistics partners to ensure smooth operations.
• Fluctuating Raw Material Costs: We established long-term vendor partnerships to maintain stable pricing and avoid sudden cost spikes.
• Frequent Fashion Trends: Ethnic fashion changes every day, requiring us to constantly innovate and update our collections.
• Design Copying: A big challenge is design imitation, but we continue to be trendsetters by introducing new collections at high speed.
• Traditional to Online Transition: Moving from offline wholesale to online platforms was a significant shift, but we adapted successfully by strengthening our digital presence.

How do you ensure that Parnika India stays ahead of trends in ethnic wear?

Vishal Pacheriwal: Fashion trends are ever-changing, and staying ahead requires continuous innovation. We keep a close eye on global fashion trends and seamlessly integrate them with Indian ethnic aesthetics.

By regularly launching limited edition collections, attending fashion expos and trade fairs, and conducting customer feedback surveys, we ensure that our designs remain relevant. Collaborating with textile experts and designers also helps us introduce fresh and unique styles.

What role does sustainability play in your manufacturing processes?

Vishal Pacheriwal: Sustainability is at the core of our operations. We are committed to:

• Using eco-friendly dyes and organic fabrics to minimize environmental impact.
• Implementing zero-waste policies to reduce fabric waste.
• Supporting ethical labor practices by providing fair wages and safe working conditions.
• Reducing our carbon footprint by optimizing energy-efficient machinery and production techniques.
• Promoting handloom and traditional weaving techniques to support local artisans.

Can you discuss the importance of craftsmanship in your products and how you maintain quality?

Vishal Pacheriwal: Craftsmanship is the essence of Parnika India. Every piece we create is a testament to skilled artistry and meticulous attention to detail. We work with experienced artisans who bring expertise and precision to each design.

Our multi-step quality control process ensures excellence from raw material selection to final packaging. We use premium fabrics that offer durability and comfort, and our hand embroidery and embellishments are crafted to perfection.

As a women-centric fashion brand, we prioritize having female designers on our team to better understand trends, preferences, and comfort for our customers.

How do you approach market expansion and entering new international markets?

Vishal Pacheriwal: Expanding into international markets requires a well-thought-out approach. We design our collections with regional preferences, fabric choices, and climate conditions in mind.

Before launching products, we analyze market trends and customer demands to identify the right opportunities.

By building strong distribution networks, maintaining competitive pricing without compromising quality, and leveraging targeted digital marketing campaigns, we ensure a strong global presence. Participating in international trade fairs has also helped us establish new business collaborations.

What advice would you give to aspiring entrepreneurs in the fashion industry?

Vishal Pacheriwal: For anyone looking to start their journey in fashion, my key advice would be:

• Know your market by understanding your audience and their preferences.
• Focus on quality as a strong brand is built on consistent product excellence.
• Embrace innovation and stay updated with trends and technological advancements in the industry.
• Be persistent as success doesn’t come overnight; challenges are part of the journey.
• Build a strong team by surrounding yourself with passionate and skilled individuals who share your vision.
• Make your marketing strong since branding and visibility are critical in the competitive fashion industry.
• Manage dead stock efficiently to prevent financial losses and ensure smooth operations.

How has technology impacted your business operations and customer engagement?

Vishal Pacheriwal: Technology has played a crucial role in transforming our business operations and customer engagement. Through social media marketing and influencer collaborations, we have built a strong digital community of over 90K followers.

Our e-commerce integration ensures a seamless online shopping experience, and we’ve introduced virtual consultations and video call selections to assist bulk buyers remotely.

What are your future plans for Parnika India in the next five years?

Vishal Pacheriwal: Looking ahead, we have ambitious plans for the next five years. We aim to expand into new international markets, enter the uniform segment and men’s wear category, and introduce fusion wear and sustainable collections.

Strengthening our online presence with an exclusive Parnika e-commerce platform, investing in smart manufacturing technologies, and scaling up our B2B segment are key priorities. Additionally, we remain committed to growing our artisan community to preserve and promote traditional craftsmanship.

How do you foster a positive company culture among your employees?

Vishal Pacheriwal: A motivated and engaged team is the backbone of our success. We foster a positive work environment by encouraging open communication and allowing our employees the freedom to share ideas and feedback.

Regular skill development programs enhance expertise, and we recognize and reward hard work through incentives and appreciation events.

At Parnika India, we believe in creating a family culture where our team members feel valued and empowered to take initiative.

Vishal Pacheriwal’s passion for innovation and commitment to excellence shines through in our conversation.

As Parnika India continues to evolve, his leadership promises to drive the company toward a sustainable and successful future.

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