WATConsult’s latest edition of WATPaper analyses the Adoption of Telemedicine & E-Pharmacy in India


Mumbai, 12th May 2021: WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of WATPapers, titled ‘Adoption of Telemedicine and E-Pharmacy during the pandemic’

With the tremendous strain on the country’s healthcare system and the growing emphasis on a national lockdown, this report provides insightful details on the scope of e-pharmacies and telemedicine as well as the behaviours of those using these services. 

The huge disparity between India’s vast population and the healthcare infrastructure clearly demonstrates the need for increased investment in the sector.

In a challenging situation like this, telemedicine and e-pharmacies have proved to be an important tool that can curb the burden on the healthcare system by providing medical assistance without stepping out.

Results suggest that 75% of the people have stated that their usage of telemedicine services have increased during the pandemic compared to the pre-pandemic situation.

43% have been using the telemedicine service because of the convenience it offers, while the rest are abiding by the COVID-19 safety protocols. 

Being the most vulnerable, the usage of telemedicine and e-pharmacy services is higher in the age group of 50 to 59 years.

The research noted that majority of the people have been using telemedicine services during the COVID-19 pandemic to locate nearby hospitals/clinics to book tests, check-ups, and consultation appointments with doctors.

More than 60% of the people are using telemedicine and e-pharmacy apps at least once a month.  Apollo 247-online consult, Lybrate, mFine, and Practo are some of the most used telemedicine applications.

Pharmacy apps like PharmEasy, BookMeds and SmartMedics have been the top choice for most people.

These innovative tech-driven services are contributing towards the future-ready digital health system in India and are empowering its people by offering affordable access to healthcare instantly.

However, the major concern reported by 52% of people is around the difficulty in understanding the interface of the application. Link: https://www.watconsult.com/watpapers/

Commenting on the current issue of WATPapers, Heeru Dingra, CEO, WATConsult said, “The COVID-19 pandemic has pushed the adoption of telemedicine and e-pharmacy services.

This has opened newer avenues and opportunities for companies. Telemedicine has enabled patients to consult doctors from any part of the world, while e-pharmacy services are extremely convenient and cost-effective, as reported in this issue of WATPapers.

Since this sector is at a nascent stage in India, concerns around privacy, security, negligence, interface challenges are understandable. However, I do believe in its potential to grow into a very large industry in future.”

WATPapers are monthly published short reports, based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to the audience.

It aims to delve into the different aspects of the digital industry, consumer behaviour and more. Additionally, it also covers some relevant topics like the adoption of ‘Work from Home’ by Indians, changes in consumer spends during COVID-19 and the switch to online education during the pandemic. 

WATConsult’s research vertical, Recogn, in the past, has published many detailed and comprehensive pieces of research like Digital Diverse and Multilingual India, Voice Technology in India: Now & Future, Instagram in India, to name a few.  

About Recogn:

Recogn, the research-based consulting division of WATConsult, complements the agency’s knowledge of digital media over a period of 10 years with the understanding of the digital audience. 

Recogn provides marketers with deeper insights into the minds of consumers and help create more focused marketing strategies. 

Recogn provides end-to-end research services like customized primary research into the domains of marketing strategy, brand strategy, product and communication strategies, among others. Find more about Recogn at: www.watconsult.com/recogn

About WATConsult:

WATConsult is the globally awarded hybrid digital agency from the house of Dentsu Aegis Network. It has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services.

It has received more than 200 awards and recognitions in the field of digital media marketing including a GRAND PRIX at Prague International Advertising Festival.

It is the only Indian Digital Agency to have made its way to Cannes Lions 2018. Recently, the agency won a Gold in ‘Thriving Culture’ category at Social Samosa AgencyCon Awards and attained ‘The Best workplace & People development’ title by Business Leader awards. 

It has won 11 Agency of the Year awards including: ‘The Digital Agency of the year’ at Social Samosa’s AgencyCon awards 2020;  

The most influential digital agency of the year in 2019 by Brand Equity Agency Reckoner; ‘Display Agency of the Year at Digixx 2018;

The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards 2017; Marketing Agency of the Year at MCube 2017; Digital Agency of the Year at Delhi Ad club awards 2017;

Digital Agency of the year at DOD awards 2016; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards; ‘Boutique Media Agency of the Year’ at Media Ace Awards 2015, Mumbai,

‘The Social Media Agency of the Year 2014’ at Socialathon Delhi and ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore. 

About dentsu international:

In addition to the dentsu branded agencies, dentsu international’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen.

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The network also includes the locally acquired brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.