What is Blogging? 7 Basic steps to start a Personal Bog

What is Blogging

Blogging involves creating articles, photos, and other forms of content and publishing them on a website. In this case, the content may include animated GIFs, videos, pictures, and text. Most brands now venture into blogging for brand visibility and link building.

When you create high converting blog posts, you improve ranking on google searches. Therefore you need to create engaging, unique, informative, and interesting content.

This means if you post fresh content consistently, your website is likely to rank better on Google and boost traffic.

Aside from improving relationships with the target audience, blogging is a perfect communication tool that you can use to connect with your audience. However, you have to use the right keywords and optimise images to improve search engine ranking.

Just like social media platforms, blogs allow people to comment and share their views. With the number of blogs coming up each day, most entrepreneurs are now using blogs to not only market their brand but also boost brand visibility on the internet space.

Here is what you need to know about blogging.


The good news about blogging is that you can start without incurring any costs. All you need is to leverage the WordPress.com free package to kick start the process.

To access more features, you can upgrade the free version by paying at least $50 for hosting. Buy best hosting plan for your WordPress blog

Online  Communication

Compared to other modes of online communication, blogs come with a multifaceted communication approach that allows sharing of both video, text, and pictures.

Even though thousands of blogs are coming up each day, very few people can create high-quality blogs. In fact this is the main reason why most bloggers fail since they are unable to produce engaging, outstanding, and high-quality content.

Cross Promotion

You can easily cross-promote your content across various platforms thanks to the advent of blogs. As such, you can leverage social media channels to market your blog.

For better results, you can not only collaborate with other bloggers in your niche to popularise your brand but also communicate and comment on various social media pages.

Sponsored Posts

You can leverage sponsored posts to generate income from different brands. This not only helps in attracting the attention of followers or promoted brands.

For example, opinion leaders can create videos, Instagram stories, and blog posts to attract more customers.

What Constitutes a Blog

Some people find it challenging to distinguish between a website and a blog post. This is because some entrepreneurs add a blog section to their websites. Here are the key features that differentiate between a blog and a traditional website.

Regular Updates

The unique aspect of blogs is that they are updated every often. Unlike static websites, Blogs have a lot of content published several times a week.

Whether you are running a food blog or a parenting blog where you want to share parenting tips, blogs require fresh content a couple of times in a week to improve ranking on google pages.

Reader Engagement

Even though most websites integrate features aimed at improving conversion, blogs not only encourage engagement with the target audience.

Similar to social media accounts, blogs aim at not only connecting an audience but also the content creator.

In the long run, you are likely to build rapport with the target audience but also build your expertise and credibility.

This not only allows the audience to know you but also builds relationships that can easily improve conversions.

Website or Blog?

The type of platform you intend to use is dependent on your content objectives. In this case, if you have a business that does not require regular updating like a service business then a website may be ideal for you.

On the other hand, if you have a service that requires developing a strong relationship with the target audience then a blog may be a perfect choice. Today, most businesses now use a combination of both to link up with their prospects. Learn how to start blog.

Why You need a blog for Your Business

Improving SEO

You can leverage the powerful effect of blogging to take your SEO strategy to the next level. Search engines are likely to index freshly updated content.

If you update content regularly, your site is likely to get more traffic which improves visibility in the internet space. To see increased traction from your content, you should post at least two to four times per week.

Lead Generation

A reader may check out your content to get helpful tips on a given topic. Should they find your topic interesting then they are likely to come back and become loyal customers. Whether a reader is in the awareness or decision stage, blogs offer a chance to tap into each.

You simply have to include a call to action button on every blog post. The more helpful information you share the higher the chances of getting conversions.

Brand Visibility

Publishing articles regularly has the potential to unlock more opportunities for your business. The more unique and fresh articles you publish the higher the chances of earning a top spot on google pages.

People can easily get information about your brand from your published articles compared to websites. In this regard, publishing more articles increases the chances of your company being noticed.

Besides exposure, blogging unlocks opportunities for your brand and other companies to share your content.

The good news is that you can easily market your brand for free through sharing content either via email or social media.

Boosts Credibility

Once you publish relevant topics consistently, you are likely to establish yourself as an industry leader thereby unlocking your business potential.

You can simply share opinions and other expert advice with customers to prove that you know what you are doing.

Being a small business, one of the biggest hurdles is getting noticed among other businesses. You should therefore focus on sharing news and tips about the industry to improve conversions.

Brand Voice

 One of the key benefits of blogging is that you can use it to give a voice to your brand. Instead of the usual professional angle, you can leverage a blog to showcase more about your company.

By sharing niche-specific content that resonates well with the target audience, your brand will look personable and the content will resonate well with the reader.

As highlighted earlier, building a relationship with the target audience is crucial for the success of your business.

This is only possible if you invest time and effort in publishing helpful blog posts that best suit the needs of your target market.


There are tons of benefits to blogging for your business. In addition to building a relationship with the target market, blogging improves the chances of converting readers to customers.

It is against this backdrop that we encourage you to integrate blogging into your marketing strategy to improve your growth potential.

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Unlike static websites, blogs offer an array of features and options that you can utilise to not only draw the attention of the reader but also grow your brand portfolio.