What is IP Warming for Email Marketing?

emai marketing

Internet protocol (IP) warming is the process of gradually increasing the volume of marketing emails you mail to your list of subscribers to establish trust with your customer’s Internet service suppliers (ISPs).

Recent data has led people to believe that over 347 billion emails are sent every day, which includes so many types of sales and marketing campaigns that are trying to help businesses grow. You need to sell emails as part of your business strategy to avoid losing out in a huge way.

However, you should refrain from jumping into sending large volumes of data right from the beginning. IP warming is a process that should be taken seriously and done systematically in order to get the best results. If you rush the process for your server, you could lose out on the potential of your email campaigns.

If you don’t get warm on your server, your account is more likely to get rejected by ISPs; but before we go into the entire IP warming issue. Let’s define what is an IP and how it works with ISPs in the first place.

Why Do You Need Warm IPs?

The deliverability of emails is a complicated equation. While the technology used to track and send messages is vital, who is sending the message is a more significant aspect.

Mail servers that receive your messages must be able to recognize and trust you, and this takes time, effort, and perseverance.

Lack of trust can result in the mailbox providers on your list of email addresses refusing to accept your emails or, even more notably, denying them altogether.

Automated Warmup of IPs

To use the automated IP warmup, you have at least two IP addresses to warm one up automatically, while the second (already warming IP) serves as an overflow to any emails over the limit of an hour.

Automated IP warmup allows you to reduce the volume of emails sent to you to avoid damaging your sender’s reputation.

How Can We Limit the Number of Sends in Warming?

Some software has a built-in user limit feature that is helpful for warming up your Internet address. After you have selected the desired segments of your messages when creating your campaign. On the Target Users step, click from the Advanced Options menu to restrict your users. If your warming plan continues, you can gradually increase this limit to improve the emails you’ll send.

The Best Things to Do to Warm an IP

All the adverse effects caused by IP warming are preventable by following the best IP warming techniques.

Start by sending small amounts of emails

  • Increase the number of emails you send daily as slowly as possible. Rapid, high-volume email marketing campaigns are generally viewed with the most significant suspicion by ISPs. So, start with small amounts of emails and then gradually increase the volume of emails you plan to send. Whatever your importance, we recommend warming your IP to protect yourself. Look up the IP warming schedule.

Engaging content to introduce yourself

  • Ensure that the first piece of content is extremely engaging and enhances the chance that people will click, open, and respond to your emails. Always choose targeted emails over unfocused blasts, especially when warming IPs.

Set a consistent sending cadence

  • After IP warming is completed, create a cadence for sending and ensure you distribute your emails over one or more days.
  • Creating a regular schedule can avoid the possibility of an IP cooling down. This could be caused if your sending rate stops or drastically decreases for longer than a couple of days.
  • Use the timetable for warming up your IP to spread your message across a wider timeframe instead of sending a massive blast at one certain date and time.

Make sure your email lists are clean

  • Check that your list of email addresses is free of clutter and doesn’t contain untrusted or old emails. Ensuring you comply with CAN-SPAM and CASL is a good idea.

Ensure that your readers engage

Send messages from a trusted address. Ensure the domain’s name is in line with your brand to ensure that your recipients can identify who they are receiving the message from.

Beware of misleading headlines. There’s time to be smart later however, in the initial stages of building your list of email subscribers, you should focus on simple headlines, like

“Welcome to [brand]” as well as “Your [brand] subscription” to ensure that your customers are aware of what to expect.

It is essential to ensure subscribers know how you’ll communicate with them. Even if they’ve opted into your service, you must provide that they agree with the messages they’ll receive.

Give them a choice of the frequency of communications (i.e., daily, weekly, and weekly) and let them choose to opt-in or out of various kinds of messages, for example, promotions.

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