To make sure your business stays relevant, you need to bring your A-game in terms of content distribution. Find out what are the best tips in the market.
Making it big in the content marketing industry takes a lot more than consistently delivering good quality content.
The secret lies in knowing the most effective way of sharing your creation properly. Otherwise, all the effort and time you invested in it will go down the river.
Now, it’s true that nowadays things are more convenient for the creators, with the increased number of channels where you can easily share your stuff.
But, at the same time, achieving excellent results is not as easy as it used to be. Consequently, choosing the right strategy is a critical step, and there is no universal solution that works for everyone.
So, whether you are promoting mobile slots real money, or keto recipes, the first steps in your plan should be identifying your audience, distribution options, and goals.
This article aims to give you the best practices out there that need to be considered when building your distribution strategy.
Critical Factors in Your Content Distribution Strategy
The first rule in building a sound distribution strategy is making the right stuff get to the right audience.
What you want to keep in mind when choosing the concept style is the goal that you have set.
While it’s true that it’s a sales-driven world that we live in and that keeps your business alive, you shouldn’t focus 100% on distributing content for sales purposes.
Instead, think about the other aspects such as your brand awareness level, loyalty, or keeping your customers engaged.
When promoting your content, you have to know what you wish to achieve with the content and plan your distribution strategy accordingly.
Therefore, it’s crucial to outline your plans and know what you strive for with the content to build your content strategy properly.
The majority of businesses hunt for multiple profiles of customers. And what you have to keep in mind is that your content won’t have the same impact on all the profiles at once.
Instead, you want to browse through the content and find the main characteristics of the profile that it’s supposed to target, such as income, age, buying behavior, gender, and others. Then take that data and build your plan for content distribution.
For example, if your primary target is the younger generation, you might want to go with TikTok or Instagram.
Or, if your major sector is business-related, you might want to turn to LinkedIn for better results.
You see the pattern here, and one of the main benefits of all the effort required for the research part is that it makes the converting part way more manageable.
Another essential factor that you need to consider is the desired lifespan of your creation. We say this because if the end product is a special event like Black Friday, then the correct path would be websites that impulsive buyers usually visit.
If you know how long you need it, you will create a better schedule for sharing your content while choosing the appropriate channels. Now let’s see the best tips for content marketing in 2021 and what we can learn for 2022.
Best Practices to Increase Content Traffic
In this day and age, there are several ways in which you can share your content, ranging from social networks to blogs or even e-readers.
At the same time, you do everything by yourself, go with paid content, or contract another publisher.
When you have so many choices, it’s an arduous task to choose the correct method that checks all the boxes.
At the same time, certain tactics have consistently proven to work and achieve satisfying results better than others. Let’s go through a few of them, and maybe you will find your inspiration.
An excellent method of making your content seen is through influencers and their reach. All you need to do is find the most influential persons in your targeted industry and share your content with them.
This way, influencers will present you content with their audiences or at least leave their impression in the comments. When you get important figures to distribute your influencer content, you might have a chance at their followers visiting your website.
Use Social Media
It goes without saying that social media is mandatory in any successful distribution strategy. Fun fact: according to statistics, in 2017, there were over three billion users on social media. We can probably all agree that this makes it one of the most impactful platforms out there.
You have two basic options for content usage here: either go the organic way or invest in advertisements.
The first option comes with sharing only between groups you follow. Some of them will decide to share your content with the communities they follow, thus helping you create a snowballing effect that is of great use to you. It can lead to higher sales and increased traffic.
Optimize for SEO
This should be mandatory for everyone. It is known that employing SEO tactics is the best way to propel your content forward in the google rankings and get to that sweet first page.
Even though Google is constantly changing its algorithms, it is worth investing the time it takes to stay updated.
Additionally, other techniques have proven to be efficient and have stood the test of time in the industry.
Such as focusing your attention on one or two long-tail keywords that you know your audience uses in their Bing and Google searches.
Remember to carefully sprinkle your keyword throughout all your posts, including the title and the meta description, to make sure you keep the post flowing well.
Also, keep in mind the high number of mobile users and break your paragraphs so the information can be easily digestible.
Expand to Multiple Media Formats
It’s mandatory that you expand to different other formats, not only text, and consider investing some serious time in the process.
By doing it, you will enable your content distribution plan with the possibility of reaching audiences from popular platforms such as Vimeo, YouTube, Slideshare, or Scribd.
Consider having ready formats such as videos, PDFs, and infographics. Did you know YouTube is essentially the seconds most used search engine? It is worth investing the time.
Infographics do extremely well on social media, being liked and shared 3 times more than any other content type.
You might not know this, but infographics are performing three times better than the rest of the content types.
Make good use of this tip, and try switching your plain blog post into an awesome infographic with cool patterns.
You can find several reliable options like Infogram or Canva to help you design everything by yourself. Remember to slap your logo on it, so you don’t miss out on the visibility
Go Live on Social Media
Stories and Facebook Live, for example, are driving massive engagement on social media as Facebook favors live video on news feeds.
Facebook Live is a massive factor that drives a lot of engagement, where all the brands get the chance to take a huge leap in their organic reach game.
By looking to engage the best-suited customers for their business, they are choosing to go live on social media.
This also benefits from humanizing the company, making it more relatable and authentic. When promoting your most recent blog post by going live, remember to keep it around 5-7 minutes.
Besides mentioning the benefits and interacting with your viewers, you don’t need anything else. Make your call-to-action at the end of the video, and you’re set.
Promote Your Content on Content Communities
Keep up the most trending communities specially built for content sharing, such as Triber, Blog Engage, Inbound.org, Bizsugar, etc. By sharing your sponsored content in these places, you increase your chances of getting noticed and drive those traffic charts through the roof.
Competition may be tough on these websites, but you should be able to get ahead. If your content is outstanding, you go beyond written content and give 110% of yourself.
KPI’s & Goals
Goals help us recognize where we’re going and what success might look like when we get there.
Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics:
Having set goals will help you recognize where you are headed and how success looks when you get to the destination.
When developing your strategy, remember to set specific KPIs and their corresponding metrics. Establish SMART goals for any content strategy that you come up with.
While it is extremely important to have great content, you will always need it to be seen and shared by others.
Otherwise, it was all for nothing. We hope we shed a bit lighter on this whole concept of creating your content distribution strategy to help you further with your business.
Which do you think is the most impactful aspect when choosing your strategy? We would love to hear your thoughts and experiences.
Read search engine optimization, social media marketing, content writing, content marketing articles and business articles from our guest authors.
|Are you an
Entrepreneur or Startup?
Do you have a Success Story to Share?
SugerMint would like to share your success story.
We cover entrepreneur Stories, Startup News, Women entrepreneur stories, and Startup stories