Why MBA in Marketing? Benefits of MBA in Marketing

Many employees in the marketing segment wonder whether they should pursue an MBA in Marketing or not for further career development.

Well, if you want to move a step ahead in your career, then MBA in Marketing would be the right step for you.

Even fresh graduates prefer to do an MBA in Marketing before jumping into the job industry.

Before moving further, let us understand what MBA in Marketing is and how it can be useful for a potential marketer. 

MBA in Marketing

Masters in Business Administration (MBA) is one of the popular degrees among students who want to pursue a career in the field of marketing.

It is generally a two-year program that facilitates specialization in marketing, finance, and human resources management.

The demand for an MBA in marketing has been increased from the past few years due to its huge career prospects.

The particular reason behind this degree becoming popular is its learning experience and salary potential.

Furthermore, the connections you make during the program lasts throughout your life, giving you the advantage of staying surrounded by great minded people. 

However, before pursuing an MBA in Marketing, one should always weigh out its benefits in one’s career life. Below are a few perks of an MBA in Marketing that tilts students towards it. 

Benefits of MBA in Marketing:

Immense career advancement opportunities:

An MBA in Marketing helps you get a job promotion and prepares you for management and executive positions.

This postgraduate program equips you with the required leadership and communication skills so you can grab the top marketing jobs with ease. 

The program of MBA in Marketing mainly enhances your business development, advertising, and marketing skills.

These are some of the skills required for a senior-level position. Furthermore, with technological augmentation, marketing becomes the heart of any organization, creating an innovative marketing job profile mix. 

Higher salary package: 

A master’s in marketing can provide a boost to your compensation package. According to a survey, an MBA in Marketing students’ average salary package ranges from 3 to 30 lakhs, depending on the concerned professional’s company, sector, and experience.

This field’s major recruiters include Tata Consultancy Services, Amazon, Vodafone, Citibank, and Kotak Mahindra Bank.

Also, FMCG firms such as HUL, P&G, and Marico, remain on the constant lookout for hiring marketing graduates, especially those who focus on upskilling themselves from time to time. 

Better learning opportunities:

Whatever you do, there are always a plethora of learning opportunities. In the case of an MBA in Marketing, a student gets to learn about many specialized things such as finance, marketing, human resource, and corporate management.

Apart from the core subjects, a diverse range of electives offers vast opportunities to learn and grow.

Some of the electives are market research, product management, and strategic selling, allowing you to excel in different fields.

In the marketing manager’s capacity, you will analyse the demand for a product or conduct a Cost-Volume-Profit analysis.

You have to acquire foundational business administration knowledge and marketing concepts, which will help you upskilling in your career. 

Opportunities for Skill Development

MBA in Marketing provides you with a wide range of avenues to grow your career horizon.

During the entire duration of the program, you will garner your analytical thinking and presentation skills.

With coursework projects and assignments, you will develop interpersonal and problem-solving skills. Furthermore, working on tight deadlines will prepare you for the workplace environment.

To summarize, it is crucial to up skill yourself from time to time. Being a working marketing professional, MBA in Marketing is the right fit for you to upgrade your skills. After completing an MBA in Marketing, you can apply for the following roles in the field of marketing:

• Marketing Manager
• Marketing Research Analyst
• Brand Manager
• Media Planner
• Digital Marketing Manager

Thus, MBA in Marketing brings a lot of amazing and quality opportunities throughout the career and if you plan to tap it wisely, you will have an exponential career growth.

Author Bio: Abhyank Srinet is a passionate digital entrepreneur who holds a Masters in Management degree from ESCP Europe.

He started his first company while he was still studying at ESCP, and managed to scale it up by 400% in just 2 years. 

Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in touch with schools and get their application queries resolved.

This prompted him to create MiM-Essay, a one-of-a-kind portal with cutting edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates.