You’ve probably noticed that almost every company rearranges their shop windows periodically in order to present their latest offers.
If you think of a website as the largest shop window a company can have, it’s hard to believe that under 20% of all websites are updated regularly.
However, that is a fact, which means lost opportunities for companies and zero value for web users. Regardless of the type of business you own, it’s of utmost importance that you exist in the digital space.
This is especially true when startups are in question, since they are in much greater need for clients than well established companies, which may survive a short period of draught when it comes to attracting new clients.
In this text we’re going to take a look at some of the most compelling reasons why each business, especially a startup, needs a website.
Shift in customer behavior
Although the trend has started a long time ago, it was the current pandemic that accelerated the rise in the number of people looking for products and services online.
Also, web users and shoppers now rely heavily on rating lists and read reviews before buying or ordering and you want your website to appear in such ratings, overviews and rundowns of similar service providers. All that is important for a startup that wants to reach its potential clients.
Maintaining and establishing contact
Another reason why a startup desperately needs a website is the fact that it is the easiest, most efficient and best way of keeping in touch with regulars and attracting prospects.
To begin with, a website is available 24/7, which means any request can be sent any time. Also, this is important for potential clients living and operating in different time zones, such as those from Australia.
Perhaps you can make the website multilingual and entice clients from different parts of the world?
Next, it allows you to maintain relations with existing clients and build effective marketing campaigns, as well as inform everyone about your offer, special deals, big events, updates and anything else you feel worth sharing.
Inform and attract
Your website needs to inform people about your offer and possibly a bit about your line of business in general. However, what you say needs to be presented in a way that is engaging and relatable.
On top of all that, you mustn’t forget that the visual aspect of your presentation is also extremely important, which is why you should consider hiring experts, such as these professionals from a creative Brisbane design studio, who have already helped many companies from Australia arrange their online presence.
Remember that you want people to learn something when they visit your website, but that they also like to find the overall experience enjoyable, which means the visual aspect needs to be give the right kind and amount of attention.
Digital marketing will save you money
Every startup is short of cash, which is why it has to choose marketing strategies that are not expensive but can still yield great results.
Digital marketing tools allow entrepreneurs to promote their websites at lower costs than TV commercials, billboards and newspaper ads.
Email marketing, social media management and corporate blogs can substitute these traditional marketing tools and attract a much wider audience. However, none of those modern tools can be used if you don’t have a website.
You should provide great customer service
Clients need to feel special when dealing with a brand they have chosen, which is why a website is important for a startup.
Namely, modern clients want to be able to contact a brand immediately and don’t want to wait a long time for a reply. For urgent replies, you can install a chatbot, create a help center or develop a digital assistant.
What you need to understand is that professional and competent customer service will give you a competitive edge over rivals and your clients will be much happier with the relationship they have with your brand.
Build trust and reputation
Speaking of brands, it’s vital that your clients trust yours. Needless to say, first they have to know that you exist and believe that you’re the one who can cater to their needs.
This is all made possible by having a website that reflects your business intentions, attitude towards clients, mission and approach.
While social media platforms are a great tool, to gain credibility and trust, it’s not enough to have only a corporate page on social networks. It is by all means a welcome addition, but it’s your website that builds your reputation and trust in your brand.
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All these tips will help your startup take off and if you follow them, you’ll stand a good chance of attracting a sufficient number of clients and volume of sales that you’ll be able to take the next step.