In just one second, more than 40 thousand searches are made on Google. This translates into 1.2 trillion searches per year.
Smart entrepreneurs understand the potential of these massive searches by online users. Therefore, they try to capture a large chunk of the digital market by promoting their business online. Search engine optimization or simply SEO is one of the effective ways to do so.
SEO involves increasing the search engine results of your website. This means you rank among the top results when a user does a search online.
To make it happen, an SEO company in Delhi applies a mix of strategies on your behalf. As a result, you start getting desired results just in a few weeks.
Let’s have a look at the major reasons why you need to invest in this form of marketing.
The guidelines of Google revolve around making the experience of users better. For example, you are supposed to increase the site speed. And make the navigation of your website simpler.
If you follow such guidelines by Google, you will deliver a first-rate experience to your online visitors without additional efforts.
The top SEO companies in Delhi consider it the starting point of the digital marketing services they deliver to clients.
If you are a small business, competing with top players can be challenging. Those businesses spend millions just on advertising their products and services.
At a fraction of the price, you can give them tough competition in the digital space. Just ensure you are applying the right set of SEO strategies.
There’s a misconception among a few entrepreneurs that SEO is just for online retailers and digital content creators.
In reality, every type of business can yield the fruit of this digital marketing strategy. The reason is simple:
Most of us Google to find a service provider or a product seller. So, even if you run an air conditioning repair service, you can use search engine optimization. Or, a real estate agent who wants to make it big!
A pest control service ranks second on Google. Whereas its competitor is on the third website. Whom would you prefer to get rid of wood borers and cockroaches in your home?
Unless you personally know the 2nd one, you will hire the first one. This is the power of SEO. It increases the credibility of your business by ranking your business among the top search results.
Crafting informative and opinionated pieces of content is also an integral part of SEO. When your target customers read the content you have developed, they will consider you as someone to rely upon.
Pay-per-click (PPC) and social media are no doubt amazing ways to promote your business. But, you lose the impact when you stop working actively on them.
In fact, PPC ads stay active only if you keep on pumping money. This isn’t the case with SEO. The results remain unchanged for long if you have applied the right set of strategies in the first few months.
You will keep getting the results even if you have stopped working on it. Of course, there can be changes if Google has introduced a new algorithm with fresh guidelines.
One of the common searches on Google involves these keywords: [Business Type] near me. Perhaps you have also used such phrases to find petrol pumps, ATMs, restaurants, or other services near you.
As a business, you can rank higher for searches like these through something called Local SEO. This strategy lets your business get exposure at a city or locality level. The best part is that you don’t even need a website to promote a business locally.
At some point in time, we start hating those promotional emails and SMS that the brands send us.
The same is true for sales calls and app notifications. All these are examples of push marketing, which means you push the customers to buy a product or service.
SEO is different. It works on the principle of pull marketing. This means a customer comes to you by making a query.
You can be sure that no customer gets irritated by your promotional efforts. And, your money and efforts are never wasted.
All these reasons hint at why you need search engine optimization to thrive in the digital space.
An SEO company in Delhi can become your trusted partner to get better and quicker results. The digital marketing experts from these companies analyze all Google ranking factors (more than 200).
They also update their strategies to match the changing algorithms of Google. When hiring such service providers, check their experience and past clients. This ensures they can offer what they are claiming.