Interview with Yash Doshi, entrepreneur & Director of Zebronics

Yash Doshi

An exclusive interview with Yash Doshi, Director of Zebronics, pioneer in Gaming Peripherals, Sound Systems, Lifestyle Gadgets, Surveillance products.

In the realm of technology and innovation, few figures stand as tall as Mr. Yash Doshi, the esteemed Director of Zebronics. With a profound vision and a relentless pursuit of excellence, Mr. Doshi has played a pivotal role in steering Zebronics to the zenith of the IT and gaming peripherals industry.

As a pioneer in the field, he has overseen the growth of Zebronics into a multifaceted conglomerate, encompassing not only gaming peripherals but also sound systems, lifestyle gadgets, surveillance products, and beyond.

Today, we have the privilege of delving into the mind of this visionary leader, exploring the insights and experiences that have shaped both his career and the trajectory of Zebronics in the dynamic landscape of technology.

Can you share with us the journey of Zebronics in becoming a pioneer in the industry of IT Peripherals, Sound Systems. Please throw light on other categories that Zebronics has ventured into and its response.

Yash Doshi: Zebronics has navigated an impressive journey to pioneer the IT peripherals and sound systems industry. Committed to delivering high-quality technology solutions, Zebronics swiftly gained recognition for its innovative IT peripherals, meeting diverse consumer needs.

The brand’s dedication to immersive audio experiences marked its foray into sound systems, establishing Zebronics as a leading player in audio technology. Notably, Zebronics achieved an astounding association with Dolby, pioneering the introduction of a laptop and soundbar with Dolby Atmos, along with a Bluetooth Speaker and Projector featuring Dolby Audio.

The technology landscape is constantly evolving. How does Zebronics stay ahead of the curve in terms of innovation and product development to meet the changing demands of consumers?

Yash Doshi: Zebronics remains at the forefront of the ever-evolving technology landscape by prioritizing innovation and dynamic product development strategies. We consistently invest in research and development, staying abreast of emerging trends and cutting-edge technologies.

This proactive approach enables us to anticipate and meet the changing demands of consumers. Our dedicated team of experts works tirelessly to integrate the latest advancements into our products, ensuring they align with evolving market preferences.

Zebronics’ commitment to staying ahead of the curve empowers us to deliver innovative solutions that cater to the rapidly changing technological landscape and meet the expectations of discerning consumers.

Zebronics has a diverse product portfolio, ranging from IT peripherals to lifestyle gadgets. How does the company ensure a cohesive and consistent brand identity across such a wide range of products?

Yash Doshi: With a unified visual language and centralized brand management, the company maintains consistency in design, packaging, and messaging. By upholding core brand values, allowing adaptability within categories, and implementing a unified marketing strategy, Zebronics provides a consistent customer experience.

Regular brand audits and consumer education reinforce the brand identity, while flexibility accommodates future growth, ensuring a recognizable and trusted presence across the vast range of product categories.

In the competitive market of gaming peripherals, what strategies does Zebronics employ to stand out and maintain a strong market presence?

Yash Doshi: In the global gaming landscape dominated by MNC brands, Zebronics, an Indian brand, has successfully carved a niche for itself by earning the trust and popularity of the Indian gaming community.

While unorganized brands overshadow Indian counterparts, Zebronics has defied the trend by leveraging social media to engage with gamers. Even Bollywood celebrities have endorsed Zebronics, exemplified on platforms like Twitter.

The gaming sector, often associated with luxury and premium labels, is a realm we aim to democratize with our ‘Premium for Masses’ approach. Zebronics rapidly evolves in the gaming segment, offering a diverse range of high-quality peripherals, including gaming chassis, keyboards, mice, headphones, and chairs.

Prioritizing advanced technology, ergonomic designs, and customization, we strive to meet the specific needs of gamers, positioning Zebronics as a trusted brand in the Indian Gaming Industry.

With the increasing focus on sustainability and eco-friendly practices, how is Zebronics incorporating environmental considerations into its product development and manufacturing processes?

Yash Doshi: Zebronics prioritizes sustainability in product development and manufacturing with energy-efficient processes and recyclable materials. Our commitment extends to a robust e-waste program, boasting over 60 collection centers nationwide.

Emphasizing durability and responsible sourcing, Zebronics minimizes its environmental impact. This holistic approach aligns with growing demand for eco-conscious technology, reflecting the brand’s dedication to a greener future.

Zebronics operates in both the B2B and B2C segments. How does the company tailor its approach to cater to the unique needs of each market segment?

Yash Doshi: Zebronics strategically embraced the E-commerce boom in the early 2000s, establishing a robust presence on platforms like Amazon and Flipkart. Our tailored approach extends to B2C and B2B markets, catering to diverse consumer segments.

Online platforms provide seamless product access, expanding our reach on third-party sites and our Direct-to-Consumer website. With over 50,000 nationwide channel partners and 135+ Zeb Care Service Centres, our supply chain effectively extends our brand to Tier-III and IV cities.

Partnerships with leading retail chains in LFR segments nationwide enhance market influence. Zebronics’ versatile approach ensures widespread accessibility, resonating with consumers across diverse channels and regions.

What are Zebronics’ plans for expansion, and are there any new product categories or innovations that the company is currently exploring?

Yash Doshi: In the past year, Zebronics strategically entered the competitive Laptops segment, showcasing expertise in cutting-edge computing solutions. Simultaneously, the company expanded its portfolio to include Smart LED TVs, emphasizing a commitment to delivering top-notch entertainment solutions.

This expansion aligns with Zebronics’ dedication to fostering domestic production, as evident in its comprehensive manufacturing setup for Audio products in India. Actively pursuing localization initiatives, Zebronics currently achieves 40-50% in Mobile Accessories, Personal Audio, and Lifestyle Gadgets.

With a strategic roadmap aiming for an impressive 90% localization within the next two years, the company solidifies its commitment to domestic production across key categories, including Laptops, LED TVs, Personal Audio, Smart Wearables, Party Speakers, and more.

What is your success tips for young and aspiring entrepreneurs.

Yash Doshi: For budding entrepreneurs, success lies in owning a distinct identity, fostering self-competition, and transforming envy into motivation. Prioritizing daily betterment and continual self-improvement ensures consistent progress, while effective distraction management and focused work are essential.

A mindful choice between immediate gratification and enduring short-term challenges shapes the entrepreneurial journey. By embracing these principles, young entrepreneurs can navigate the dynamic business landscape, paving the way for sustained success.

In conclusion, our interview with Mr. Yash Doshi provides a captivating glimpse into the world of Zebronics and the dynamic industry it thrives in. His leadership has not only steered the company through technological evolution but has also set benchmarks for innovation and customer satisfaction.

As we reflect on the discussion, it becomes evident that Mr. Doshi’s commitment to pushing the boundaries of possibility has been instrumental in establishing Zebronics as a force to be reckoned with in the realm of IT and gaming peripherals, sound systems, lifestyle gadgets, surveillance products, and beyond.

We extend our gratitude to Mr. Yash Doshi for sharing his invaluable insights and look forward to witnessing the continued success and innovation that Zebronics will undoubtedly bring to the ever-evolving world of technology.

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